YouTube Confirms “Appropriate Action” on Third 374k1u Party Ad-Blocking Apps in Renewed Crackdown

YouTube said those using these third-party apps may experience buffering issues or see error. 3k1642

Written by David Delima | Updated: 16 April 2024 19:26 IST

YouTube Confirms “Appropriate Action” on Third-Party Ad-Blocking Apps in Renewed Crackdown

Photo Credit: Unsplash/Alexander Shatov 2q1d5r

YouTube urged s to subscribe to YouTube for an ad-free experience

Highlights

YouTube began blocking video playback for s with ad-block last year
It highlighted that YouTube ads help creators
YouTube plans in India starts from Rs. 79

ment

announced a global crackdown against these apps in November last year.

In a community post, YouTube stated, “We're strengthening our enforcement on third-party apps that violate YouTube's of Service, specifically ad-blocking apps. Viewers who are using these third-party apps may experience buffering issues or see the error “The following content is not available on this app” when trying to watch a video.”

The company highlighted that blocking ads on the platform through unfair means prevents the creator from being rewarded for viewership, as they cannot earn money unless an ad plays for the viewer. This results in lowered monetisation of videos despite high view count. It further added that Ads on YouTube let billions of s across the globe use the streaming platform without paying for it.

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Suggesting an alternative, the streaming giant also urged s who seek an ad-free experience on the platform to subscribe to YouTube , the company's paid plan that also offers other features such as background playback, offline videos, as well as ad-free access to YouTube Music.

Stating that these third-party apps also break the company's of service for API services, the post added, “We only allow third-party apps to use our API when they follow our API Services of Service, and when we find an app that violates these , we will take appropriate action to protect our platform, creators, and viewers.”

Currently, YouTube plans in India start at Rs. 79 a month — this option is limited to students. For most s, the base plan is priced at Rs. 129 a month. However, this requires the to subscribe to a 12-month prepaid plan and make a payment of Rs. 1,290. As a result, the most affordable paid plan for a month will cost s Rs. 139.

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Further reading: Ad blockers

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More