YouTube Announces Gemini 1i4612 Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video

YouTube’s AI-powered Peak Points feature will place ads in a video at a time frame when the viewers are most engaged. 1l4a37

Written by Siddharth Suvarna | Updated: 16 May 2025 14:43 IST

YouTube Announces Gemini-Powered ‘Peak Points’ to Pinpoint Optimal Ad Moments in a Video

Photo Credit: YouTube 732y1r

Gemini is said to determine the best ad placement in a YouTube video by analysing elements such as frames

Highlights

Peak Points is currently available as a pilot programme
The new feature was unveiled at the YouTube Brandcast event
YouTube recently began testing AI Overviews in its search results

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YouTube unveiled a new artificial intelligence (AI) feature for its rs on Wednesday. The new feature, dubbed Peak Points, was showcased at the company's Brandcast event held in New York. The Google-owned video streaming giant said that the feature will use Gemini to determine the moment in a video where viewers are most engaged. This moment will then be picked as an ad slot to maximise the reach of the ment. Notably, the feature is currently said to be available as a pilot programme.

In a blog post, YouTube detailed the new r-focused feature. Ads are one of the most important revenue streams for the video streaming company. Not only does it bring revenue to the company, but it also helps monetise videos, and a percentage of total ad revenue from the video is shared with the creators.

In the past, the company has placed ads at the beginning of the videos, added unskippable ads, and even gone after those who use video is paused. All of these measures are likely to ensure that more people watch ads.

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The fundamentals behind the newly unveiled Peak Points feature are also along the same vein. YouTube said that it will leverage Gemini to analyse videos and find out the moments when viewers are most engaged. These could be a climactic moment in the video, or a moment right before something special occurs.

In a demo video showcasing the feature, Gemini was able to pinpoint an ad window right before a person proposes to his girlfriend. According to a CNBC report, Gemini finds out these moments by analysing the video frame-by-frame and going through the transcript of the video. The company did not specify if behaviour (pausing a video at a specific spot, or rewinding the video multiple times) was also collected and analysed for this feature.

While the feature is likely to improve the reach of ments, it can also lead to frustration among viewers as ads will be played right before a key moment in a video, breaking the immersion. The feature is reportedly in its pilot phase and will be rolled out in different regions throughout the year.

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Further reading: Artificial Intelligence

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More