YouTube Testing Two 5761n Person Subscription Plans in India

YouTube increased the pricing for subscription last year. 6w2e2d

Written by Manas Mitul | Updated: 6 May 2025 13:11 IST

YouTube Testing Two-Person Subscription Plans in India

Photo Credit: Unsplash 4h2y4v

YouTube Lite plan was introduced in four countries in March

Highlights

YouTube already offered individual, family and student plans
The move will likely boost YouTube's subscription revenue
The new YouTube tier is being tested with select few s

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YouTube is testing a two-person subscription plan for its service. The company said that they are piloting the new tier in four countries, including India. The new plan is expected to roll out to all s eventually. The two-person plan is being seen as a move to push YouTube's subscription growth. Notably, individual, family and student subscription options were already available to s. Much like the Spotify Duo plan, the two-person YouTube hip will allow two individuals to share a subscription.

YouTube Testing Two-Person hip Plan 524a6x

The video-streaming platform owned by Google is testing a two-person YouTube hip plan. The new tier was initially spotted by MoneyControl. The new subscription offer is now listed on the YouTube India website.

However, the two-person YouTube subscription is available to a select few people in the country currently, as it is a pilot program, the MoneyControl report noted. The new tier is being tested in , Taiwan, and Hong Kong as well. It is expected to be available to all s eventually.

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The report added that YouTube claims that it's experimenting with new ways to offer more "flexibility and value" to YouTube subscribers. The two-person plan is priced at Rs. 219 for a month, and is cheaper than the Family plan, which costs Rs. 299 a month.

The student and individual YouTube plans are currently available at Rs. 89 and Rs. 149 per month, respectively. Notably, YouTube increased the pricing for subscription in India last year in August.

To access the new two-person YouTube plan, both are required to be aged 13 years or above. They need to have a Google and reside in the same household as well, YouTube clarifies.

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YouTube's move to pilot the new two-person YouTube subscription plan is being seen as one to boost its subscription revenue and reduce its reliance on advertising sales. This plan allows any two individuals sharing a household to share the hip benefits at a lowered subscription cost, while also enjoying separate s.

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YouTube s can enjoy an ad-free experience, videos for offline playback, and the ability to play videos in the background. Recently, the company introduced the Lite plan in select countries like the US, Australia, , and Thailand. It is a cheaper alternative to standard plans and allows limited benefits.

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Sucharita Ganguly

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Sucharita is a writer with Gadgets 360 and is mostly found playing with her cat in her free time. She has previously worked at breaking news desks across organizations. Powered by coffee, The Beatles, Bowie, and her newfound love for BTS, she aims to work towards contributing to a better media environment for women and queer folk. More