YouTube Begins Global Crackdown on Ad Blockers 4h25 Urges s to Allow Ads or Subscribe to YouTube

The platform had started testing blocking video playback for s with ad blockers enabled earlier this year. c6p48

Written by Siddharth Suvarna | Updated: 1 November 2023 15:17 IST

Photo Credit: Reuters 3v6d2p

YouTube in India costs Rs. 1,290 for a 12-month plan

Highlights

YouTube says that ads on its platform creators globally
s with ad blocks enabled will now get a notice when playing a video
A one-month pre-paid YouTube plan costs Rs. 139

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YouTube for an ad-free experience. Many s, however, chose not to pay for a subscription and use free but effective ad-blockers to continue watching YouTube without ments. This seems to be coming to an end. While YouTube had already begun experimenting curbs on ad blockers, it has now launched “a global effort” to crackdown on ad blocking extensions, leaving s no choice but subscribe to YouTube or allow ads on the site.

According to a report in The Verge, YouTube is expanding its efforts to render ad blockers ineffective on its site. In statement provided to the site, YouTube communications manager Christopher Lawton said that the platform has launched “a global effort” to urge s to allow ads or subscribe to YouTube .

“The use of ad blockers violate YouTube's of Service. We've launched a global effort to urge viewers with ad blockers enabled to allow ads on YouTube or try YouTube for an ad free experience. Ads a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube,” the platform's official statement reads.

YouTube May Soon Limit Ad Blockers From Streaming Videos

Now, YouTube is blocking video playback for s with ad block extensions enabled. When trying to play a video on the platform, s will now get a notice flagging ad blockers from YouTube. “Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled,” the notice reads. The notice also offers s the option to either allow ads or try out YouTube .

Back in June, YouTube had confirmed that it was testing a three-strike policy for people using ad blockers on its platform. YouTube had said that it was running a “small experiment” globally to encourage s to either allow ads or try out its ad-free subscription.

In May, YouTube announced at its Brandcast 2023 event that it was introducing 30-second ads to YouTube Select on connected TVs. Instead of showing two 15-second ads, s in the US would be shown a single unskippable 30-second ment.

YouTube Announces 30-Second Unskippable Ads for These s

The platform was also spotted testing video blocking for s with ad blocks enabled. Its efforts seem to have expanded now, with most s unable to play videos on the platform with ad blockers enabled.

YouTube in India costs Rs. 1,290 for a 12-month plan, while a three-month plan comes in at Rs. 399. A one-month pre-paid plan will cost you Rs. 139, while a recurring monthly subscription for YouTube costs Rs. 129 per month after a one-month free trial.

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Further reading: Ad Blockers

Manas Mitul

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In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More