Instagram to Shut Down IGTV App 372ge Set to Increase Investment in Reels

Instagram is also discontinuing in-stream video ads for IGTV videos. 1o2o53

By David Delima | Updated: 1 March 2022 15:38 IST

Instagram to Shut Down IGTV App, Set to Increase Investment in Reels

Photo Credit: Instagram 2e6yx

Instagram announced the launch of the standalone IGTV video app in 2018

Highlights

Instagram’s IGTV app was introduced in 2018
The app was designed to longer vertical videos
Instagram rival TikTok recently announced for longer videos

ment

Instagram will shut down its dedicated IGTV app, the company announced on Monday. As the company discontinues for its dedicated video sharing platform, IGTV videos and other video-based content will continue to remain available in the main Instagram app, according to the company. Meanwhile, Instagram is working on a new “ad experience” which will allow creators on the service to earn ad revenue from Reels. The move comes two months after Instagram revealed that the service would “double down” on video content in 2022.

In a merged its Feed Video and IGTV into Instagram Video last year, and the company says that it will continue to invest in Reels.

Instagram also announced that in-stream video ads (formerly known as IGTV ads) have also been discontinued, as part of the company's focus on Reels. The company says content creators who were actively monetising with the help of in-stream video ads will receive a temporary monthly payment, based on their previous earnings. Instagram also revealed that it is working on a new ad experience on Instagram for monestising content from Reels, which will enter testing later this year.

In December, Instagram head Adam Mosseri Shorts” feature.

Gaana CEO and Spotify's India chief us on Orbital, the Gadgets 360 podcast, to discuss India's unique music streaming landscape. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

links may be automatically generated - see our ethics statement for details.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Monetisation

David Delima

Email David Delima

As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be ed via email at [email protected], on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More