Xiaomi Sures Apple to Lead Wearables Market in Q1 2025 With 19 Percent Market Share 5h5f3t Canalys

Xiaomi shipments rose after the company refreshed its Redmi Watch and Xiaomi Smart Band models. 27b1

Written by David Delima | Updated: 24 May 2025 14:54 IST

Xiaomi Sures Apple to Lead Wearables Market in Q1 2025 With 19 Percent Market Share: Canalys

Samsung reportedly adopted a dual-track strategy and its shipments rose 74 percent YoY 1052g

Highlights

Xiaomi shipped the most wearable bands for the first time since Q2 2021
Apple was in second place with 16 percent market share
Huawei shipments grew to 7.1 million units in Q1 2025

ment

Xiaomi led the wearable band market in Q1 2025, after refreshing uts Mi Band and Redmi Watch models earlier this year, according to a Canalys report. The Beijing-based technology firm sured Apple and regained the top vendor spot, as its shipments saw an annual growth of 44 percent. Huawei, Samsung, and Garmin were in third, fourth and fifth places, respectively. Meanwhile, a new study reveals that customers look for affordability, long battery life, and for health tracking as the top three features when purchasing a smartwatch.

Xiaomi Regains Top Vendor Spot as Shipments Grew to 8.7 Million Units 3d4qo

Canalys' latest Wearable Band Analysis report reveals that the global wearable band shipments rose to 46.6 million in Q1 2025, as the market grew 13 percent year-on-year (YoY). Basic wearables saw the highest growth, and Xiaomi shipped the most wearables bands in the first quarter, after launching two new models, the Xiaomi Smart Band 9 and Redmi Band 5. The latter was the company's best selling wearable device.

Top wearable band vendors in Q1 2025
Photo Credit: Canalys

Apple and Huawei were in second and third place, respectively. Canalys expects Apple's market share (presently at 16 percent) to grow in the second half of 2025, as the company is expected to launch it's 10th anniversary smartwatch in the coming months. Huawei shipments grew 36 percent YoY to 7.1 million units, after its Fit and GT wearable devices performed well.

Xiaomi Watch S4 15th Anniversary Edition Unveiled With XRING T1 Chipset

With a massive 74 percent growth in Q1 2025, Samsung's shipments in the same period grew to 4.9 million units, as the company focused on affordable devices (Galaxy Fit) and models (Galaxy Watch) in emerging and affluent markets, respectively.

Garmin nudged its existing base to newer models in a diverse product portfolio in the first quarter, as its shipments rose 10 percent YoY to 1.8 million units, as per the Canalys report. The wearable maker was in fifth place in of global shipment market share.

“With hardware profitability under strain, the wearables market is shifting from being hardware-led to ecosystem-driven,” said Cynthia Chen, Research Manager at Omdia-owned Canalys. “Vendors are accelerating platform and service development to boost recurring revenue and retention.”

A recent consumer survey conducted by Canalys revealed that 18,185 of respondents were concerned about the prices of wearables, while 14,691 people responded saying battery life was an important factor to be considered while purchasing a smartwatch. Health tracking capabilities were the third most important factor for buyers, as per the survey.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Canalys

David Delima

Email David Delima

As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be ed via email at [email protected], on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More