TikTok Allowing s to Longer Videos in Challenge to YouTube 1k483r Technology News

TikTok s can now 10-minute long videos. 11342l

By Agence -Presse | Updated: 1 March 2022 10:04 IST

TikTok Allowing s to Longer Videos in Challenge to YouTube

TikTok more than tripling length of videos comes as Meta strive to counter rival with short-form content 721i6y

Highlights

YouTube is still ahead of TikTok in of time spent
The gap in time spent between the two platforms is narrow
Longer videos could also enable TikTok creators make more money

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TikTok on Monday began letting s videos as long as 10 minutes, ramping up the young platform's challenge to veteran titan YouTube.

ByteDance in China, launched with a one-minute limit on ed videos, but bumped the cap to three minutes last year.

"Today we are happy to start rolling out the ability to videos up to 10 minutes long," TikTok said in response to an AFP inquiry.

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"We hope this will further stimulate the creativity of our creators around the world."

TikTok more than tripling the length of videos comes as Meta strive to counter the rival with short-form content options and incentives to creators whose posts draw audiences.

"YouTube is still ahead of TikTok in of time spent, but its not immune to the 'TikTok effect'," Insider Intelligence analyst Jasmine Enberg told AFP.

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"The gap in time spent between the two platforms is narrow, and longer videos could help TikTok catch up in of both eyeballs and engagement."

Longer videos could also enable TikTok creators make more money and boost the platforms advertising business, the analyst added.

YouTube recently laid out goals for this year that included making the lives of creators easier and boosting a popular format that rivals TikTok.

The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.

"YouTube creators are the heart and soul of the platform," Mohan said in a blog post.

"To give them every opportunity possible, we'll continue to invest across our multiple formats."

Short-form content like the video snippets that are a winning ingredient at TikTok are incredibly popular. YouTube's take on the concept, called "Shorts," has logged more than five trillion all-time views, according to Mohan.

Short videos, typically made using smartphones, can be as long as 60 seconds, with music and comedy as popular themes.

Facebook and Mark Zuckerberg has said is a priority for the tech firm and growing fast.

Gaana CEO and Spotify's India chief us on Orbital, the Gadgets 360 podcast, to discuss India's unique music streaming landscape. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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