Facebook Reels Like Instagram and TikTok Launched Globally in 150 Countries 1g134e Technology News

Meta first launched Reels on Instagram in 2020 and on Facebook in 2021. 48563f

By Reuters | Updated: 23 February 2022 10:06 IST

Facebook Reels Like Instagram and TikTok Launched Globally in 150 Countries

Meta which recently lost a third of its market value has highlighted Reels as a key priority 4a6ys

Highlights

Video now s for half of the time people spend on Facebook
It said it was expanding its programme to pay creators bonuses
It also cited macroeconomic issues like supply-chain disruptions

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Facebook is launching its short video feature Reels to more than 150 countries, its owner Meta Platforms said on Tuesday, in a move to expand its fastest growing content format.

The social media giant, which recently lost a third of its market value after a dismal earnings report, has highlighted Reels as a key priority.

ByteDance.

Facebook Launches ments Globally for Instagram Reels

"Reels is already our fastest growing content format by far, and today we're making it available to everyone on Facebook globally," Meta CEO Mark Zuckerberg said in a Facebook post on Tuesday.

The company, which says video now s for half of the time people spend on Facebook, also announced new ways for creators to make money through the Reels feature.

It said it was expanding its programme to pay creators bonuses to more countries and was testing overlay ads using banners and stickers for creators to earn ad revenue. It would roll out full-screen ads between Reels soon.

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Meta said during its latest earnings that it had faced hits from Apple's privacy changes to its operating system, which have made it harder for brands to target and measure their ments on Facebook and Instagram. It also cited macroeconomic issues like supply-chain disruptions.

The 18-year-old tech behemoth last month also warned it expects slowing revenue growth in the coming quarter due to increased competition for s' time and a shift of engagement toward features like Reels, which generate less revenue.

In its Tuesday announcement, Meta also said it would roll out updates for s to make and see Facebook Reels in new places, such as in its Stories feature, its Watch tab and at the top of the news feed. In some countries, s will also see suggested Reels in their feed.

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