Consumer Spending on Mobile Apps Hit Record $32 Billion in Q1 2021 3g536j Grew 40 Percent in a Year: App Annie

App Annie said that smartphone s spent around $9 billion (roughly Rs. 65,900 crores) more on apps and games in the first quarter than they did in the same quarter of 2020. 6r5t61

By Jagmeet Singh | Updated: 2 April 2021 13:28 IST

Consumer Spending on Mobile Apps Hit Record $32 Billion in Q1 2021, Grew 40 Percent in a Year: App Annie

Both Google Play and Apple App Store have seen an equal consumer spending growth in Q1 384i36

Highlights

App Annie said consumer spending on apps reached $32 billion in Q1 2021
TikTok, YouTube, and Facebook were among the top apps
Gaming category hit $22 billion in the quarter

ment

Consumer spending in apps has hit a record $32 billion (roughly Rs. 2,34,400 crores) in the first quarter of 2021, according to a report. While the coronavirus pandemic has adversely impacted many businesses across the globe, it has marked a positive effect on the app market worldwide as people started ing more apps on their devices and paying more for in-app purchases since the beginning of 2020. Both Apple App Store and Google Play have seen an increase in app s and in-app purchases.

Market intelligence firm App Annie Google Play. This was 40 percent up from the first quarter of 2020.

The firm said that smartphone s spent around $9 billion (roughly Rs. 65,900 crores) more on apps and games in the first quarter over what they did in the same quarter of last year.

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In of growth on the basis of platforms, App Annie noted in its report that the growth in the first quarter was shared equally by both iOS. “Consumer spend grew 40 percent year-over-year to $21 billion (roughly Rs. 1,53,800 crores) on iOS, and by the same percentage year-over-year to around $11 billion (roughly Rs. 80,600 crores) on Google Play,” it said.

Similar to the growth in consumer spend, total s also grew significantly. App Annie said that s on App Store and Google Play combined rose by 10 percent to 31 billion in the first quarter.

On Google Play, apps in Games, Social, and Entertainment categories saw the strongest quarter-over-quarter growth in of consumer spending. This was a little different from App Store where the largest categories by consumer spend growth were Games, Photo & Video, and Entertainment.

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Google Play also saw the biggest s' growth quarter-over-quarter from Social, Tools, and Finance categories. Other top categories on Android's official app store included Weather (40 percent) and Dating (35 percent).

On App Store, Games, Finance, and Social Networking were the top categories driving the most s. The most prominent was, however, Health and Fitness as s of apps in that category rose 25 percent quarter-over-quarter. It makes sense as a large number of smartphone s continued to stay at their homes and engaged in fitness activities indoors due to the COVID-19 outbreak.

The top apps by s, consumer spend, and monthly active s (MAU) across the App Store and Google Play were new .

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Leading mobile apps of Q1 2021 include TikTok, YouTube, and Facebook
Photo Credit: App Annie

Indian app Instagram.

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TikTok was also the second leading app in of consumer spend, though YouTube dominated that front and Facebook Messenger.

App Annie in January reported that mobile app s reached a milestone of 218 billion in 2020. However, the latest results suggest that we may see even further growth this year.

Gaming continues to lead the app market
Gaming sured other categories by hitting $22 billion (roughly Rs. 1,61,300 crores) in the quarter, according to App Annie's report. Gamers on iOS platform spent the most at $13 billion (roughly Rs. 95,300 crores), up 30 percent year-over-year. However, Android gamers spent $9 billion (roughly Rs. 65,970 crores), up 35 percent.

App Annie said that a billion games were ed every week in the first quarter — showing an increase of 15 percent from 2020 and 35 percent from the weekly average recorded in the same quarter of 2019. Google Play s grew 20 percent year-over-year to 11 billion.

Supersonic Studio's casual survival title Clash 3D became the most ed game of the quarter. It was followed by Among Us and DOP 2: Delete One Part.

On the consumer spend front, Roblox led the market, followed by Candy Crush Saga, however, led the list of games receiving most MAUs in the quarter.

Top mobile games of Q1 2021 include Clash 3D, Roblox, and Among Us
Photo Credit: App Annie

Game s on mobile devices outpaced overall s by 2.5 times in 2020. But in 2021, App Annie projects that mobile gaming could reach $120 billion (roughly Rs. 8,79,600 crores).

“Mobile gaming strategy — product development, partnerships, international expansion, acquisition, marketing, monetisation and retention — is more important than ever before, and gaming publishers need to have a clear view of the market and the road ahead,” the firm said.

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