WhatsApp Gained Most Monthly Active s in India in 2020 4i413o Facebook Led s: App Annie

WhatsApp’s average monthly time spent in India increased 23.87 percent in 2020, according to App Annie. 3x182j

By Jagmeet Singh | Updated: 14 January 2021 18:40 IST

WhatsApp Gained Most Monthly Active s in India in 2020, Facebook Led s: App Annie

Photo Credit: Reuters 3v6d2p

WhatsApp s in India spent 21.3 hours per month on the app on an average in 2020, as per App Annie

Highlights

WhatsApp’s average monthly time spent in India increased from 17.2 hours
TikTok saw an increase in time spent despite the ban
Mobile app s in India hit 24.27 billion in 2020

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WhatsApp emerged as the top app of 2020 in India with most monthly active s, according to mobile analytics firm App Annie. This might change in 2021 as s are moving away from WhatsApp because of privacy concerns, but in a locked down 2020, WhatsApp took centre stage. The instant messaging app also outpaced leading social apps including Facebook and Instagram in of getting s' attention, with 21.3 hours spent by s per month on an average.

However, WhatsApp controversy started.

Other apps including MX Player also saw an increase in time spent in the country as people stayed indoors for months due to the coronavirus outbreak.

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The details Truecaller in the country increased to 4.6 hours from 3.1 hours.

banned by the government in late June, also saw an increase in average time spent in the country. According to App Annie, the short-video app saw 29.27 percent increase in average time spent of 10.6 hours in the country in 2020 despite the nationwide ban.

WhatsApp, Facebook, Truecaller, Facebook Messenger, and Amazon were the top five apps in the country with most monthly active s, the firm noted.

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WhatsApp, Facebook, and Truecaller were the top three apps in India in 2020 with most monthly active s
Photo Credit: App Annie

The list of leading social media apps in of monthly active s featured Telegram on top, followed by WhatsApp, Moj.

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However, Facebook, WhatsApp, Snack Video, Instagram, and TikTok became the top ed apps in the country, according to the report. Free Fire, and Bubble Shooter by Ilyon, on the other hand, came as the top five ed games among Indian s.

Developed by Indian publisher Gametion, Ludo King, also emerged as the top game in the country, followed by Call of Duty: Mobile received most of the time spent of Indian s in 2020.

As the government imposed lockdown, a large number of mobile phone s started switching to video streaming apps. This trend has been seen in App Annie's report quite well as the average monthly time spent on YouTube in the country hit 26.4 hours per month. This was up from 21.4 hours in 2019. Apps including MX Player, Amazon Prime Video also saw an increase in time spent in the country.

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MX Player emerged as the leading video streaming app in the part of time spent, followed by Netflix, Amazon Prime Video, Airtel TV, and WeTV.

App Annie also noticed growth in mobile commerce apps in 2020. Particularly, in India, Flipkart received the most average time spent on mobile commerce apps, followed by Amazon, Olx, BigBasket, and Ajio. One of the reasons could be the lockdown that pushed several Indians towards online grocery shopping.

The lockdown forced due to the pandemic also resulted in the success of online education apps, with Vedantu, Tips for File Transfer 2020, Doubtnut, and DIKSHA were the following top ed education apps in the Indian market.

We weren't just using apps for longer — spending on apps also increased in 2020, with Clash of Clans, on the other hand, came as the top consumer spend games in the country.

The report also highlighted that over 24.27 billion mobile apps were ed from app stores including Apple's 218 billion app s reported globally.

Overall consumer spend on apps in the country hit $500 million (roughly Rs. 3,652 crores). Indian smartphone s also spent over 650.66 billion hours on apps in the year.

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