Twitter CEO Linda Yaccarino Backs Elon Musk's Controversial Tweet 1e6j Reading Rate Limits: Details

Twitter CEO Linda Yaccarino stressed the need for "big moves" to strengthen the platform. 4r4gb

By Reuters | Updated: 5 July 2023 08:27 IST

Photo Credit: Pixabay 3u334z

Twitter said only a small percentage of people using the platform have been affected by the limits

Highlights

Twitter has been heavily criticised since Musk bought the company in 2022
Twitter says a small percentage of s have been affected by limits
Meta plans to launch a Twitter-rivalling microblogging app called Threads

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Linda Yaccarino on Tuesday tweeted a defense of the temporary cap announced July 1 on the number of tweets s can read in a day, and the company said advertising has been stable in the days since the step that drew heavy criticism from s and marketing professionals.

Yaccarino wrote Elon Musk, who said the step was meant to discourage "extreme levels" of data scraping and system manipulation.

In the days since Musk's announcement, Twitter s posted screenshots showing they were unable to see any tweets, including on the pages of corporate rs, after hitting the limit. And marketing professionals said it could undermine Yaccarino's efforts to attract rs.

Twitter's Move to Limit Tweet Views Will Affect s: Here's How

Twitter said only a small percentage of people using the platform have been affected by the limits.

"To ensure the authenticity of our base we must take extreme measures to remove spam and bots from our platform," the company said in a blog post on Tuesday.

The limit took affect soon after Twitter began requiring s to to an on the social media platform to view tweets.

Twitter s Will Soon Have to Pay to Access TweetDeck: Here's Why

Threads, a rollout that represents a direct challenge to Twitter which has been heavily criticized since Musk bought the company for $44 billion (roughly Rs. 3,37,465 crore) in 2022.

Asked in an email why the CEO did not comment on the move until three days after it was announced, Twitter did not comment but sent Reuters a poop emoji, the company's standard response to media inquiries.

© Thomson Reuters 2023

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