‘X is Becoming a Video First Platform’ 31332e Says CEO Linda Yaccarino

X (formerly known as Twitter) stated that the platform’s video views have increased by 35 percent year-on-year. 2x6w3h

Written by Siddharth Suvarna | Updated: 14 March 2024 17:27 IST

Photo Credit: Reuters 3v6d2p

X has added multiple video-related features ever since Elon Musk took over

Highlights

X said that 4 out of every 5 sessions included watching videos
Time spent on videos for X has also increased by 17 percent year-on-year
Last month, X added audio and video calling for all s

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Elon Musk has emphasised the importance of becoming video-first and released several new video-centric features ever since he took over the company. Last month, X introduced audio and video calling features for all s.

The information was shared by X Data, the official data-sharing of the platform. As per the post, the social media giant has grown by 35 percent year-on-year in of video views. This indicates that the overall views of videos on the platform have grown more than one-third since the previous financial year. In addition, the post also added that the total time spent on videos has increased by 17 percent year-on-year.

Further, the claimed that four out of every five sessions now include watching at least one video. CEO Yaccarino reshared the post and said, “X is becoming a video first platform”. The growth in video consumption comes on the back of Musk's ambitions to create a video-centric platform. Ever since he took control of the social media giant, the platform has released multiple video features for s.

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In May 2023, Musk announced that X subscribers would be able to two-hour-long videos, allowing s to add videos as large as 8GB. In August, the social media platform rolled out for live videos, matching its capabilities with rivals such as Facebook, YouTube, and Instagram. The same month, Musk allowed verified s to videos if the content creator enabled the option. Other than that, the billionaire has also worked on improving the video recommendation algorithm and added an infinite scroll feature when watching videos on the Android or iOS app.

However, videos are not the only area where the platform is adding new features. According to a report, the company's developers are working on bringing key to the Android app, after introducing it to the iOS app earlier this year. This will allow s to circumvent the limitations with s and rely on biometric s and similar methods to keep their s secure.

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Further reading: Elon Musk

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More