Photo Credit: Reuters 3v6d2p
Twitter was rebranded as X after Elon Musk's takeover in 2023
X (formerly Twitter) has announced a new feature for its s. It has introduced a dedicated vertical video feed, similar to Instagram's Reels or YouTube's Shorts feeds. Another social media site, confirmed that it will unveil X TV as well as X Money services in 2025.
In post on its platform, X announced that a new vertical video feed is now currently available for s in the US. The company claims it will be "an immersive new home for videos." The feed can be accessed through a play button at the bottom of the screen. The company did not confirm if this feature will be available to other s outside the US.
you better not be making a dedicated video tab when I get home
— X (@X) January 20, 2025
me: pic.twitter.com/ZbmLBmSbDp
Bluesky, on the other hand, revealed that it is getting "in on the video action too," and that a customisable video feed is available for all s. Like other Bluesky feeds, s "can choose to pin these or not." The company clarified that the s will be able to swipe up to access a timeline of "only video posts." It is available to all s on the mobile app, the company said.
The series of dedicated vertical video feed integration among competing apps is speculated to be related to the disruption that the short-lived TikTok ban created in the US. The Bytedance-owned app stopped working for US s late on Saturday, but the ban was reversed the very next day.
The discussion surrounding the ban in the country went on for months. The uncertainty of the popular short-video-sharing app's future in the country led to a lot of s and competing developers scrambling for alternatives. According to a recent report, Perplexity AI, a US search engine startup, offered a bid to ByteDance on Saturday for the firm to merge with TikTok US.
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