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Microsoft Edge Browser to Ad Blocking Features

Microsoft Edge Browser to Ad-Blocking Features 1i722o

By Gadgets 360 Staff | Updated: 1 April 2016 11:27 IST

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Microsoft plans to offer Build 2016, the Redmond, Washington-based company unveiled the features roap it has set for its new Web browser. 4l312b

According to a session titled "Microsoft Edge: What's Next for Microsoft's New Browser and Web Platform", held on stage on the first day of Build 2016, the company plans to "build ad blocking features into the browser" with the Windows 10 Anniversary Update later this year - also known as Windows 10 Redstone. While its wording might imply a built-in ad-blocking features, the company later clarified it was "not building a native ad blocker within MS Edge", but instead that it will " third party ad blockers like AdBlock and AdBlock Plus."

Microsoft says ad-blocking is a feature request from s. Other such requests include for extensions, which to no one's surprise is on the top of the list. for extensions, or "modern extension/plugin model and extension/plugin store for Edge" as Microsoft describes it, will also be available to regular Windows 10 s with the Anniversary Update, which is expected to rollout around June or July.

Speaking of extensions, Microsoft recently enabled this feature in a preview build of Windows 10 for Insiders. As of now, there aren't many extensions available to play with.

This is the first time allowing ad-blocking on its Internet browser on Galaxy smartphones.

According to estimates, ad-blocking tools are costing rs, and by extension, publishers, million of dollars every year.

Editor's Note: A previous version of this article incorrectly mentioned that Microsoft will build in native ad-blocking into the Edge browser, based on its presentation at the Build 2016 conference. The company however later clarified that it would not enable ad-blocking features by default, but them via extensions.

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