Disney+ Expands Subscriber Perks 92k4j Including Movie Premieres

The new Disney+ program builds on offers that were first introduced on a one-off basis last year. 1s362d

By Thomas Buckley, Bloomberg | Updated: 30 May 2025 19:27 IST

Disney+ Expands Subscriber Perks, Including Movie Premieres

Photo Credit: Reuters 3v6d2p

Disney+ had 126 million global subscribers at the end of March

Highlights

s will be able to enter contests to win a Disney cruise
Disney+’s monthly subscriber cancelations was three percent in April
Customers to be alerted to offers on social media, weekly emails

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Walt Disney Co. is expanding a program of perks for subscribers to its flagship Disney+ streaming service and adding one for Hulu customers.

The Disney+ program, which goes into effect Thursday, builds on offers that were first introduced on a one-off basis last year. Subscribers who through the Disney+ website will be able to redeem perks such as discounts on Disney resorts, free items in video games and a $10 (roughly Rs. 855) credit at Disney Pinnacle by Dapper Labs, which sells collectible pins.

s will be able to enter contests to win a Disney cruise and attend movie premieres like the Freakier Friday. The program includes discounts with partners like DoorDash's food delivery app and Duolingo's language-learning product. The perks will be available to US subscribers before an international rollout later this year. Customers will be alerted to offers on social media and through weekly emails.

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On June 2, the company's Hulu streaming service will debut its own perks program, which will offer subscribers a chance to win tickets to Jimmy Kimmel Live! , Comic-Con and the Lollapalooza music festival. Customers who subscribe to bundles that include both services will able to access perks from both.

Streaming services that once focused primarily on g up new customers are increasingly occupied with keeping customers for as long as possible. The longer subscribers stay with a service, the less likely they are to cancel and the more valuable they are to rs.

“Our fans are some of the most ionate in the world, and perks are our way of thanking them for subscribing to Disney+,” Samantha Rosenberg, executive vice president, marketing for the service, said in a statement.

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Disney+ had 126 million global subscribers at the end of March, a one percent increase from the previous quarter, while Hulu had 54.7 million, a two percent gain. The Burbank, California-based entertainment giant has shifted its focus from subscriber growth at all costs to the profitability of its streaming division, which generated $629 million in operating income in the first six months of fiscal 2025.

Disney+'s monthly churn rate, or subscriber cancelations, was three percent in April, better than the average for the industry, according to the market researcher Antenna.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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