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Samsung's Preloaded Browser for Android Gets Ad Blocking

Samsung's Preloaded Browser for Android Gets Ad-Blocking 43234o

By Manish Singh | Updated: 1 February 2016 11:15 IST

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Another major industry player is taking a stand against ads on the Web. Android Lollipop and higher. 4j3w5d

The South Korean smartphone manufacturer is now Opera Web browsers.

Samsung's move to enable this controversial feature follows a similar content blocking option that Apple adblocking feature enabled by default.

There's a lot of controversy around ad-blocking tools. On one hand, they help s with the option to reduce data and other resources, and also reduce webpage loading time, on the other, they are significantly curtailing a Web publisher's ad revenue.

Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, an organisation that develops standards for the online advertising industry, delivered a fiery speech at the firm's annual Leadership Summit earlier this month. He that ad-blocking companies are "immoral, mendacious coven of techie wannabes."

Google remains tight-lipped on its stance on ad-blocking technologies. Chrome Web browser currently doesn't ad and content blocking plugins on Android and iOS. The Web client, on the other hand, does.

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