Witworks. The wearable will be available starting from Myntra's End of Reason Sale, which starts on Friday, June 22 and goes on till Monday, June 25. During the sale, the Blink Go wearable will be available at a special price, the company said. 3i6n9
Myntra said the Blink Go wearable allows s to monitor their fitness parameters and set personal fitness goals. Activity tracking on the wearable include steps, distance, calories, and sleep, while it also bears a heart rate sensor. It sports a colour TFT display and a choice of 'designer' straps. It can also be synced with smartphones to receive standard alerts and notifications.
The company is also touting a few features for the Blink Go fitness tracker, including Sleep Goals and Tools, which let s set a weekly sleep goal, create bedtime reminders, and wake targets. The Leaderboards feature allows s to challenge themselves and their friends on fitness tasks and goals. There is also Multi-Tracker , which lets s connect multiple devices to one , with the associated app automatically detecting and switching between devices. Finally, there is also Achievement Sharing, which lets s share statistics or selfies upon reaching a milestone.
In an emailed statement, Myntra said the launch of the Blink Go wearable demonstrated the company's ability to design and develop smart wearable devices that it expects will be integrated across consumer categories in the future.
It added that the Blink Go was built on the Myntra Wearables Platform (MWP), "which enables creation of a wide variety of wearables which can instantly discover and communicate with each other. This platform will form the basis for all future development of such products. "
"This is an exciting moment for Myntra as we foray into the connected wearable segment with our first product 'Blink Go' which is a perfect blend of fashion and technology to help our customers keep track of their goals and stay fit," Jeyendran Venugopal, Chief Technology Officer, Myntra, said in a statement.
Written with inputs from IANS