Apple Vision Pro to Launch in China by May, Could Feature Different Branding: Report 6hv2g

The Vision Pro could make its China debut as early as April. 6l2b26

Apple Vision Pro to Launch in China by May, Could Feature Different Branding: Report

Photo Credit: Apple 62m2c

The Apple Vision Pro launched February 2, only in the US

Highlights
  • Apple plans to launch the Vision Pro in China, Canada and the UK next
  • Huawei owns the 'Vision Pro' trademark in China
  • Chinese manufacturer Luxshare assembled the Apple headset
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China, Canada, and the UK next. That might be happening soon. A new report claims that the headset will arrive in the Chinese market in the coming months.

According to Chinese outlet IT Home, citing a report from Asian outlet Wall Street News, the Apple Vision Pro will make its China debut as early as April or the latest by May. The information comes from supply chain sources, who also reportedly said that the device's registration with the Ministry of Industry and Information Technology in China was nearly complete. The sources also added the first batch of sales for headset in China would be “relatively tight.”

Bloomberg's Mark Gurman, too, had reportedly expects to ship 5,00,000 Vision Pro units in 2024.

The China launch of the AR/VR headset, however, might not be free of a few complications. The IT Home report also claims that Chinese technology giant had said that Apple might call its device ‘Reality Pro.' That branding could reportedly be used in China.

Notably, Huawei is iPhone 15 suffers slowing demand.

While Apple is experiencing a slowdown in the Chinese market, the country remains a crucial production base for the iPhone maker. Apple Vision Pro headsets have been Luxshare, with company reportedly heading the AR development team in Shanghai. Taiwanese firms Pegatron and Foxconn are also said to have aided in the project.


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Further reading: Huawei
Manas Mitul
In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More
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