Twitter Set to Introduce New Controls for Ad Placements to Lure rs Back After Elon Musk Takeover z6t27 Technology News

Twitter is also considering bringing its content s in-house, to allow the platform to invest in moderation of non-English languages. 1v624s

By Reuters | Updated: 9 December 2022 09:58 IST

Photo Credit: Twitter Business 35yq

A revamped version of Twitter Blue would begin rolling out on Friday

Highlights

Twitter was purchased in October by billionaire Elon Musk
The relaunch of Twitter Blue was halted by Elon Musk
Twitter Blue subscription allow s to receive a verified check mark

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Twitter will roll out new controls as soon as next week to let companies prevent their ads from appearing above or below tweets containing certain keywords, the social media platform told rs in an email on Thursday.

The new controls are part of Elon Musk, amid reports from civil rights groups that hate speech has risen since the acquisition and after several banned or suspended s were reinstated.

Twitter earns nearly 90 percent of its revenue from selling digital ads. Musk recently attributed a "massive drop in revenue" to civil rights organisations that have pressured brands to pause their Twitter ads.

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In a recent call with an advertising industry group, a Twitter representative said the platform was considering bringing its content s, many of whom are contracted through third-party vendors, in-house, according to a source familiar with the remarks.

The Twitter representative said bringing content s in-house at Twitter would allow the platform to invest more in moderation for non-English languages, according to the source.

The email to rs on Thursday, which was reviewed by Reuters, said a revamped version of Twitter's subscription service called Twitter Blue would begin rolling out on Friday.

Why Twitter Blue Pricing Could Be Lowered to $7 for Web s

The subscription will allow s to receive a verified check mark. s for individuals will get a blue check, while gold and gray check marks will denote business and government s, according to the email.

The subscription price will be $7 (roughly Rs. 500) per month on the web and $11 (roughly Rs. 800) per month on Apple devices, the email said.

Twitter, which has lost many of its communications team, did not immediately respond to a request for comment.

Twitter also told rs that it removed ads from profiles mentioned in a Washington Post article on Tuesday, which reported that ads had appeared on the Twitter s of white nationalists.

Snapchat, has paused its advertising on Twitter while it investigates the issue, a spokesperson told Reuters.

The s were not part of "amnesty reinstatements," Twitter's email said, referring to Musk's tweet last month that Twitter would reinstate suspended s that have not broken the law.

"We will not be reinstating bad actors, spam s and s that engaged in criminal/illegal activity," Twitter's note to rs said.

Twitter, which has lost many of its communications team, did not immediately respond to a request for comment.

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