Threads App Gains 100 Million s in Under a Week, Elon Musk's Twitter Reportedly Sees Traffic Drop

Elon Musk tweeted a derogatory comment about Meta CEO Mark Zuckerberg, signalling that Threads' quick rise has caused some consternation at Twitter.

Written by Siddharth Suvarna | Updated: 10 July 2023 12:44 IST

Threads App Gains 100 Million s in Under a Week, Elon Musk's Twitter Reportedly Sees Traffic Drop

Photo Credit: Reuters

Threads has emerged as the first major threat to Elon Musk-owned Twitter

Highlights

Threads gained 50 million s a day after it was launched by Meta
The new service now has 100 million ed s
The Threads will also allow s on Android to test new beta features

ment

Threads has 100 million ed s, less than a week after Facebook parent Meta launched its new microblogging platform. The company's app is closely linked to a 's Instagram and is positioned as an alternative to services like Twitter, which was acquired by Elon Musk last year. Days after it was rolled out globally (except in the EU), the app has seen a meteoric rise in s g up for the service, hitting new milestones every day. Threads has been able to achieve this fast rate of growth because Meta tied the service to Instagram, which has over 2.35 billion monthly active s.

Last week, Meta launched threads and began to add temporary " numbers" on Instagram to denote which s had signed up for the new microblogging service. These numbers are also an indication of how many s have signed up for the service, as they are issued to s in a chronological order. As per a website that is tracking these figures, the number of s on Threads crossed the 100 million mark around 12:30pm IST on Monday.

Post by @quiverquantitative

View on Threads

With only a couple of updates since it was launched, Threads still lacks several features found on other microblogging services such as Twitter and Mastodon. These include private messaging (DMs) and a functional search feature. The company is now allowing s to sign up to test beta versions of the Threads app on Android via the Google Play store and try new features before they are released to the public.

It's also worth noting that due to the tight integration with Instagram, deleting your Threads profile will currently delete your Instagram . According to Instagram head Adam Mosseri, the company is working on a solution that will allow s to delete their Threads separately. In the meanwhile, s can deactivate their Threads which will hide their profile and posts on the platform, he added.

Twitter Could Face Difficulties Showing Meta Stole Trade Secrets for Threads

The blistering pace at which Threads keeps adding new s appears to have unsettled rival Twitter, which has reportedly threatened to sue Facebook parent Meta over the alleged theft of trade secrets. The firm claims that Meta hired workers laid off last year by Elon Musk after he took over the platform, and "deliberately" tasked them with working on Threads. Musk also made a derogatory comment about Meta CEO Mark Zuckerberg on Sunday, signalling that the quick rise of Threads has caused some consternation at Twitter.

Post by @real_eastdakota

View on Threads

While Threads has crossed the 100 million mark in less than a week, it remains to be seen how many s remain active on the platform. Meanwhile, Twitter's DNS ranking has seen a drop over the first six months of the year, according to data shared by Cloudflare CEO Matthew Prince on Threads (via The Verge).

The screenshot of the DNS ranking for Twitter's primary domain showed a dive from January to July. Meanwhile, Twitter is currently ranked 184 on the Cloudflare Radar Top 200 Domains list. This corroborates data shared by SimilarWeb earlier this year that showed Twitter traffic has seen a decline since the beginning of the year.

Threads Adds 50 Million s a Day After Meta Launches 'Twitter Killer'

From the Nothing Phone 2 to the Motorola Razr 40 Ultra, several new smartphones are expected to make their debut in July. We discuss all of the most exciting smartphones coming this month and more on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Further reading: Elon Musk

David Delima

Email David Delima

As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be ed via email at [email protected], on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More