Amazon Fire TV Devices to Get AI 1n446n Powered Search Feature for Personalised Content Recommendations

Amazon's AI powered search feature for Fire TV will allow s to search for movies and shows based on genre, plot, or quote. 671e2e

Written by David Delima | Updated: 31 May 2024 15:47 IST

Amazon Fire TV Devices to Get AI-Powered Search Feature for Personalised Content Recommendations

Photo Credit: Amazon 562h5p

AI search will show recommendations from Prime Video and other streaming subscription libraries

Highlights

Amazon Fire TV's AI-powered search feature will be ed by Alexa
The firm said the feature is powered by its in-house AI model
Fire TV's AI-powered feature is currently available in the US

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Amazon Fire TV devices are getting an artificial intelligence (AI)-powered feature upgrade that will make it easier for s to discover new shows and movies. The e-commerce giant is integrating its in-house AI model to power its search feature. The company says it will allow s to search for content based on genre, plot, and more. Calling it a personalised content recommendation feature, Amazon has begun rolling out the AI search feature in the US in the English language.

Amazon Fire TV's AI Search Feature: How it Works 1xv1i

In a newsroom post, Amazon cited Nielsen's 2023 State of Play report to highlight that the “average streaming customer spends more than 10 minutes searching for options each time they access their streaming services”.

Most people have likely faced the situation when they are in the mood to watch something new but struggle to find something that captures their attention. The process can even take a while, considering most streaming platforms have a large catalogue of movies and TV shows. The tech giant is solving the problem by adding AI capabilities to its Search feature.

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The update doesn't change the appearance of the search feature. However, owners of a Fire TV device with Fire OS 6 or later, will now be able to find relevant results for complex search queries such as “Show me psychological thrillers with surprise endings.” This is possible due to one of Amazon's in-house large language models. The company did not specify which AI model was used to enable the feature.

Where to Use Amazon Fire TV's New AI Search Feature 1935g

With this new capability, s will be able to search for movies and shows based on topics, genres, plots, characters, actors, and even by quotes. The feature will show results from Prime Video as well as other subscription libraries of the (such as Netflix, Disney+ Hotstar etc) so they only see the content which is already available to them for free. The AI search feature is Alexa-ed, so s can also verbally look for content recommendations instead of typing them.

The feature is rolling out to s in the US in English on select Fire TV devices running Fire OS 6 and later and will roll out to all eligible devices in the coming weeks. Amazon did not share any timelines for a global release of this feature or for additional languages.

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Further reading: Artificial Intelligence

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More