Tech Recap 1m3st We Discuss the Most Interesting Smartphones and Trends So Far in Q1 2023

It’s been an exciting first quarter to say the least, and we’re just getting started. 1y54v

Written by Roydon Cerejo, Edited by Siddharth Suvarna | Updated: 30 March 2023 18:30 IST

Tech Recap: We Discuss the Most Interesting Smartphones and Trends So Far in Q1 2023

Photo Credit: Samsung 6t3r24

The Samsung Galaxy S23 series were one of the big launches so far

Highlights

New flagship phone launches in 2023
We’re seeing a shift in price segments in India
Launch-day offers seem to be a rising trend

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The first quarter of 2023 has been a roller-coaster ride in the tech industry. We've witnessed the launch of several new exciting products from smartphones to laptops, saw the rise of AI-based layoffs across tech companies, both big and small. There's a lot to unpack so in this podcast, we thought we'd start on a positive note and talk about some of the big smartphone launches in India, recent trends of customer behaviour, and how the price segments have shifted dramatically in recent times.

On this week's episode of Jamshed Avari, to discuss the state of the smartphone landscape in India in 2023 so far.

iQoo kicked off this year with India's first flagship smartphone called the Review).

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Then came MWC, where we witnessed even more smartphone announcements, wacky concepts, and lots more. Among the new launches was Review).

While flagships are fun to talk about, we also witnessed many new mid-range phone launches with very interesting specs and features. OnePlus finally made amends for the Realme GT 3, a potential 11R competitor but with an industry-first 240W fast wired charging.

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Looking at the lower mid-range or mainstream segment, we witnessed a crowd-favourite budget series jump to a higher price segment. We are of course talking about the Redmi Note 12 series, where the base Moto E13 turned out to be a viable option for anyone on a tight budget.

Apart from new smartphone launches, we also discuss how companies are leaning heavily on launch day offers in order to attract more buyers. Majority (if not all) recent smartphone launches have at least one tie up with a bank or credit card company which offer an effective discount on day one of the launch. These offers can be immensely beneficial especially if you're thinking of buying a smartphone priced above 1 Lakh Rupees, which scarily is not uncommon these days.

We also discuss the idea of smartphone leasing or purchasing it via a contract as a potential future retail model, especially for high-end smartphones which could open up a whole new audience for manufacturers. Many companies such as Samsung are also pushing loyalty programs where customers can trade in their older phones for newer models and receive a substantial discount or other benefits, which is another way to retain older customers.

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You can listen to all of that in detail and more in our episode by hitting the play button on the Spotify player embedded above.

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