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Samsung Still Leading Micromax in Indian Smartphone Market, Intex Third: Counterpoint

Samsung Still Leading Micromax in Indian Smartphone Market, Intex Third: Counterpoint 4eu9

By NDTV Correspondent | Updated: 5 February 2015 19:16 IST

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Research firm Canalys released a report Samsung in of smartphone sales in Q4 2014. This prompted Samsung to issue a release citing another survey indicating it was still in the lead. Now, another research firm has released its own report that s Samsung's claims.

Counterpoint Research has released its Q4 2014 report on the Indian smartphone market. Contradicting Canalys' findings, Counterpoint reports that Samsung retains the smartphone crown in India in of shipments, with a comfortable lead over Micromax.

As per Counterpoint's report, Samsung shipped 27.4 percent of smartphones in the country in Q4 2014, while Micromax shipped 19.5 percent. A surprise entrant to the top five was Motorola) at 4.7 percent, the agency said.

(Also see: Samsung Disputes Indian Smartphone Market Share Report, Says It's Still on Top)

The remaining 36.8 percent of the smartphones were shipped by other manufacturers, including Karbonn, Xiaomi, Sony, and others. Counterpoint found that Micromax's shipments grew 75 percent year-on-year, but declined from Q3 2014.

Counterpoint also noted that Intex entered the top five smartphone vendor rankings for the first time in the quarter, and said the firm enjoyed a strong demand in sub-$100 (Rs. 6,000) smartphone segment especially for its companies.

Counterpoint added that iPhone 6 Plus.

As for overall mobile phone (including feature phones) shipments, Samsung once again was on top in Q4, with the South Korean giant shipping 16.1 percent of the phones in the country in that period. Micromax followed at 14.4 percent, ahead of Nokia brand) at 11 percent, Lava at 7.4 percent, and Intex at 6.7 percent. Other manufacturers made up the remaining 44 percent.

Finally, detailing the overall growth of the Indian mobile phone market, Counterpoint said it grew 6 percent year-on-year, but declined since the last quarter on of a mixed seasonality during Q4. Smartphone shipments stood close to 22 million in Q4 2014, taking the 2014 total close to 80 million units for the first time, and contributing close to 32 percent of the global smartphone shipments in the year.

Tarun Pathak, Senior Analyst at Counterpoint Research, said of the trend of the growth of domestic handset manufacturers in India, Bangladesh, and Indonesia, "While the vendors looking to expand their smartphone strategy beyond China, it is interesting to note that domestic brands occupy strong position in these three markets by capturing a share of 62 percent, 52 percent and 50 percent in Bangladesh, India and Indonesia respectively. In such a scenario a new vendor entering these geographies must play on the strength of regional brands which primarily is their distribution reach and price competitiveness."

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Further reading: Xiaomi