Galaxy S24 smartphone series in China.
The South Korean maker has pitched its latest handset family as the first of a wave of AI smartphones, and Baidu's artificial intelligence tools will help with text summarization, organization and translation, Baidu said in a statement. It will also provide the backend for Samsung's “circle to search” feature, which is handled by Alphabet's Google in other markets.
Google's WeChat.
For Baidu, the Samsung deal marks a major adopter of its Ernie AI, one of the earliest and best efforts to create a Chinese challenger to OpenAI's ChatGPT.
Samsung's market share has crumbled in the world's largest smartphone arena in past years to roughly 1-2 percent, crowded out by Xiaomi to Huawei Technologies. Showcasing Ernie prominently might appeal to its millions of existing s, as the Korean company safeguards its global presence and tries to pioneer a new mainstream category with foldables.
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