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Over 500,000 OnePlus One Units Sold; Firm Aims to Sell 1 Million by Year End

Over 500,000 OnePlus One Units Sold; Firm Aims to Sell 1 Million by Year-End 4o6k4n

By Robin Sinha | Updated: 6 November 2014 12:57 IST

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OnePlus, the firm known for its '2014 flagship killer' smartphone, the One, claims to have shipped more than 500,000 handsets worldwide and aims to sell 500,000 more before the end of this year. 4t372j

Carl Pei, OnePlus' Co-founder and Director of Global, in an interview with Forbes during the Web Summit conference in Dublin, added that the firm only makes 'single-figure' dollar profit on each handset sold. Notably, the smartphone with flagship handset specifications comes priced at $349 for the 64GB inbuilt storage variant, and will be April this year with an invite-only system.

As for the 1 million sales mark, Pei stated, "It's going to be hard," but added that it can be possible. He also mentioned that the sales figure of a new handset is generally high in the first two months and cools down later. However, in OnePlus One handset's case "when you look at our internal metrics, our sales just keep growing."

Notably, the firm recently launched its November 17 and promised it would be a seamless affair for s.

The firm is also set to launch its One handset in India with a new country-specific invitation system. It also recently appointed Vikas Agarwal as a new General Manager of OnePlus India.

Also, to propel the revenue figures of the company Pei added that the firm will start focusing more towards other peripherals that complement the handset. "Accessories will be a big part of it. We've made a really social brand, that people are fans of. If we make lifestyle products or specialized accessories, I think those will do really well," said Pei.

Notably, the JBL E1+ Earphones for $39.99 (roughly Rs. 2,400). Pei is also aiming to build a new "software and services layer for monetization" for increasing the revenue once the base reaches a few millions.

OnePlus is probably aiming at the 'few millions' base figure with the launch of its next handset, which is scheduled to launch in Q2 or Q3 of 2015. The successor to the OnePlus One is expected to be called the OnePlus 2, and feature a smaller display than the 5.5-inch one on the OnePlus, to cater to those customers not interested in a large-screen phone.

OnePlus One 2h3h6s

REVIEW
KEY SPECS
NEWS
Variants

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Blazing fast performance
Good screen
Phenomenal value for money
Flexible CyanogenMod OS

Bad
Average camera
Disappointing battery life
Restricted availability

Read detailed OnePlus One review

Display 5.50-inch

Processor Qualcomm Snapdragon 801

Front Camera 5-megapixel

Rear Camera 13-megapixel

RAM 3GB

Storage 64GB

Battery Capacity 3100mAh

OS CyanogenMod 11S

Resolution 1080x1920 pixels

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