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OnePlus ed for 40 Percent of Smartphones Sold in India in Q2

OnePlus ed for 40 Percent of Smartphones Sold in India in Q2 2j3zi

By Indo-Asian News Service | Updated: 31 July 2018 12:31 IST

Highlights

Samsung captured 34 percent share of the segment
smartphone segment grew 19 percent annually
Top three brands ed for 88 percent of overall market

ment

Riding on the success of its Apple 14 percent, its lowest ever. 3e162u

According to Hong Kong-based Counterpoint Research, the smartphone segment (Rs 30,000 and above) grew 19 percent annually and 10 percent sequentially during Q2 2018.

"The uptick in consumer demand in the segment was driven by increasing offers around the new launches as compared to a year ago," said the report, released late on Monday.

The top three brands - Samsung, OnePlus and Apple - ed for 88 percent of the overall market as compared to 95 percent a quarter ago.

"This is due to the entry of new players in the segment led by LG (V30 Plus)," the report added.

Samsung captured over a third of the total smartphone market during the quarter with promotions around its flagship Galaxy S9 series remaining strong.

In of best-selling models, OnePlus 6 was the best in the segment followed by Samsung Galaxy S9 Plus and OnePlus 5T.

"The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn trust and spread brand awareness through word of mouth," said Neil Shah, Partner and Research Director, IoT, Mobile and Ecosystems, Counterpoint Research.

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