Apple Watch Shipments Fall for 2nd Consecutive Year Due to Lack of New Model 5nn5o Minimal Upgrades: Report

Apple’s market share reduced by 8 percentage points YoY in 2024, as per the research firm. 3h1o6x

Written by Siddharth Suvarna | Updated: 8 May 2025 11:08 IST

Apple Watch Shipments Fall for 2nd Consecutive Year Due to Lack of New Model, Minimal Upgrades: Report

Apple Watch Series 10 (pictured) is the company's flagship smartwatch 4d675a

Highlights

Apple Watch shipments are reported to decline by 19 percent YoY
The company ed dips in most regions except India
It marks the fifth straight quarter of decline in Apple Watch shipments

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Apple Watch shipments declined by a striking margin. One of the most notable areas where shipments fell is North America, the Cupertino-based tech giant's home turf. This is attributed to the lack of new models, as well as minimal upgrades made to the existing lineup in the last year.

Decline in Apple Watch Shipments 4l4m1p

According to Counterpoint Research's Global Smartwatch Shipment Tracker for the fourth quarter (Q4) 2024, Apple Watch shipments declined by 19 percent year-on-year (YoY). It marked the second consecutive year and fifth consecutive quarter of decline for the iPhone maker, whilst its competitors, especially Chinese OEMs, performed strongly in the global smartwatch market.

Photo Credit: Counterpoint Research

A significant portion of the decline is due to the company losing ground in North America, which is said to contribute to more than half of its total shipments in a year. Apple's market share reduced by 8 percentage points YoY in 2024, as per the analysis firm.

The overall decline is attributed to several factors, with one of them being minimal upgrades made to the Apple Watch Series 10 which debuted last year. Further, the company did not launch the Apple Watch SE (3rd Generation) and Apple Watch Ultra 3 models. As per the report, the former is an affordable option which constitutes most of its shipments in the post-launch period. Meanwhile, the latter is Apple's most smartwatch offering which holds over 10 percent of its total smartwatch shipment share.

Apple has also been dodging legal hurdles in the last two years, largely due to a patent dispute between Apple and Masimo, a medical technology company that claimed that Apple Watch's blood oxygen sensor technology infringed several of their patents. This forced the company into initially halting its smartwatch sales in the US, following which it disabled the pulse oximetry feature for measuring blood oxygen (SpO2).

Notably, these factors contributed to the Cupertino-based tech giant witnessing a YoY shipment decline for the first time in a quarter when it also launched a new smartwatch series.

Apple Watch Series 10 GPS+Cellular 275y6m

REVIEW
KEY SPECS
NEWS

Design and comfort
Tracking accuracy
Software and ecosystem
Battery life

Good
Fast Charging , finally
Bigger and brighter screen
Lightweight design
Speakers are louder

Bad
Incremental battery life boost
Titanium model is expensive
No marquee Apple Intelligence features for Series 10

Read detailed Apple Watch Series 10 GPS+Cellular review

Display Size 46mm

Strap Material Silicone

Dial Shape Rectangle

Display Type OLED Retina

Ideal For Unisex

More Apple Smartwatches

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Further reading: Counterpoint Research

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More