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2018 iPhones to Be Priced Higher Than Consensus Estimates: Merill Lynch

2018 iPhones to Be Priced Higher Than Consensus Estimates: Merill Lynch 596af

By Tasneem Akolawala | Updated: 7 September 2018 12:11 IST

Merill Lynch predicts 6.1-inch iPhone to be priced starting at $799 6i6f2r

Highlights

Merill's analyst claims prices of new iPhones to be higher than predicted
It is expected to be priced starting at $799
The 6.5-inch OLED starting variant will cross the $1,000 mark

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Throughout the latter part of the year, has been reported to indulge in efforts to reduce component expenditure as well, to meet its pricing goal. However, just days before launch, Bank of America's Merill Lynch securities has released a report and it says that the pricing of this year's three iPhone variants will be higher than the consensus estimate forecast by Wall Street analysts.

Merrill Lynch analyst Wamsi Mohan, as predicted that the LCD variant will be priced starting from as low as $600 (roughly Rs. 43,100).

Mohan predicts an average selling price of $815 (roughly Rs. 58,500) for the iPhone in fiscal 2019, up from $724 (roughly Rs. 52,000) in fiscal third quarter. "iPhone pricing is likely higher than embedded in consensus. Although investor expectations are for some moderation in pricing for 2019 (sic) models, we expect Apple to continue to price the iPhones for value, which should drive upside to consensus estimates," Wamsi Mohan, analyst, Merrill Lynch wrote in his research report.

Apple is set to launch the new iPhones on September 12 at Steve Jobs Theatre. The 6.1-inch LCD variant is expected to sport no 3D Touch, sport a single camera at the back, and dual-SIM slots. The two OLED variants are tipped to come with dual cameras at the back, and 3D Touch .

New iPhones may well be amazing but will Apple follow a new strategy in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, the episode, or just hit the play button below.

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