India Smartphone Market to Cross $50 Billion Valuation in 2025; Apple 4d1ux Samsung May Lead Growth: Report

India's market was valued at $37.9 billion in 2021. 356r4d

Written by Siddharth Suvarna | Updated: 3 January 2025 18:30 IST

India Smartphone Market to Cross $50 Billion Valuation in 2025; Apple, Samsung May Lead Growth: Report

Photo Credit: Apple 62m2c

Apple's Pro iPhone models are expected to see a strong demand in 2025, as per the analysis

Highlights

Retail ASP of smartphones in India is reported to sur $300 in 2025
Apple and Samsung lead the consumer shift towards higher-end devices
OnePlus targets increased market share with the OnePlus 13

ment

India's smartphone market may cross the $50 billion (roughly Rs. 4.2 lakh crore) mark in 2025 and reach its highest-ever valuation, according to claims by a market research firm. This growth is reportedly being driven by a value-centric approach adopted by original equipment manufacturers (OEMs), along with a developing preference in Indian consumers for devices with higher specifications. Overall, the country's smartphone market is expected to witness an increase of 6 percent year-on-year (YoY).

Indian Smartphone Market 2025 Predictions 6x6i1h

According to insights shared by market research firm Counterpoint Research in the India Smartphone Outlook report, the retail average selling price (ASP) of the Indian smartphone market may cross the $300 (roughly Rs. 26,000) mark for the first time in 2025. This is said to lead to a notable milestone which will result in the overall valuation of the market reaching $50.3 billion (roughly Rs. 4.3 lakh crore). Notably, the market was valued at $37.9 billion (roughly Rs. 3.2 lakh crore) in 2021, highlighting a sharp growth in the demand for smartphones in the country.

Predicted Growth of Indian Smartphone Market in 2025
Photo Credit: Counterpoint Research

As per the report, consumers now prefer to opt for devices in the now-highly competitive (>Rs. 30,000) and ultra- segments and brands like Galaxy S series.

OnePlus 13, OnePlus 13R Official Magnetic Cases Revealed Ahead of Launch

The analysis predicts that addressed concerns related to green line issues on displays which is reported to have affected its market performance earlier this year. It now offers a lifetime warranty as a worry-free solution.

On the other hand, brands which have offerings in the affordable category (Rs. 30,000-Rs. 45,000) such as OnePlus, Vivo are reported to be attracting consumers with advanced camera systems and refined designs. Meanwhile, the segment is suggested to exceed 20 percent market share in 2025.

OnePlus 13 3f6454

REVIEW
KEY SPECS
NEWS

Design
Display
Software
Performance
Battery Life
Camera
Value for Money

Good
Slim IP68 and IP69-rated design
Magnetic accessories
Sharp 120Hz display
Plenty of AI features
Buttery smooth software performance
Great battery life
Fast wired and wireless charging

Bad
AI image editing tools aren't impressive
Accessories need the magnetic case to function

Read detailed OnePlus 13 review

Display 6.82-inch

Front Camera 32-megapixel

Rear Camera 50-megapixel + 50-megapixel + 50-megapixel

RAM 12GB, 16GB, 24GB

Storage 256GB, 512GB, 1TB

Battery Capacity 6000mAh

OS Android 15

Resolution 1440x3168 pixels

More OnePlus mobiles price in India

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Further reading: Indian Smartphone market

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More