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Windows 10 Upgrade Tactics Were a Bit Too Aggressive, its Microsoft

Windows 10 Upgrade Tactics Were a Bit Too Aggressive, its Microsoft 6y47t

By Sanket Vijayasarathy | Updated: 28 December 2016 11:14 IST

Highlights

Microsoft’s Chris Capossela itted error in a Windows Weekly podcast
Older Windows s complained of forced Windows 10 prompt
Microsoft refused to offer no as an option during prompt

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Microsoft finally itted that forcing its s to Windows 10 was a bad decision. The Redmond giant this year tried several ways to push the newest OS onto existing Windows 7 and 8 s to the point that it refused to offer no as an option. 6g1t29

The Redmond giant had been aggressively trying to increase the adoption of Windows 10 ahead of its July 29 free upgrade deadline. Windows 7 and 8 s complained of free Windows 10 upgrade pop ups that included no cancellation option beyond the red X button. Soon, even that option disappeared - instead, clicking on the red X button sent confirmation to schedule the upgrade. Now, Microsoft's Chief Marketing Officer Chris Capossela finally itted that it went a little too far with its strategy in a Windows Weekly podcast, reports by Forbes' Gordon Kelly.

"We know we want people to be running Windows 10 from a security perspective, but finding the right balance where you're not stepping over the line of being too aggressive is something we tried and for a lot of the year I think we got it right, but there was one particular moment in particular where, you know, the red X in the dialogue box which typically means you cancel didn't mean cancel," Capossela said.

"And within a couple of hours of that hitting the world, with the listening systems we have we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behaviour. And those two weeks were pretty painful and clearly a lowlight for us. We learned a lot from it obviously." As Kelly notes, taking two weeks to change the behaviour of the red X button appears to be a case of Microsoft waiting to see if the consumer outrage outweighed the increased adoption.

Capossela's ission is long due and perhaps a little too late. Since the second half of 2015, Microsoft started pulling some sneaky tricks to get s running an older version of Windows to Windows 10. From Microsoft paid $10,000 as compensation for forcefully installing the Windows 10 update on a 's PC without her permission.

Whether this acknowledgement finally means that decent upgrade.

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