Jio 1n2q1w Facebook Deal: WhatsApp Set to Power JioMart E-Commerce Platform

JioMart made its debut in January this year on a pilot basis in Maharashtra’s Navi Mumbai, Thane, and Kalyan areas. 6c3b61

By Jagmeet Singh | Updated: 22 April 2020 11:32 IST

Jio-Facebook Deal: WhatsApp Set to Power JioMart E-Commerce Platform

JioMart is yet to see an expanded launch in the country 5v412w

Highlights

WhatsApp will enable transactions on JioMart
JioMart is an e-commerce venture by Reliance Retail
WhatsApp and Jio already brought instant messaging to Jio Phone

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WhatsApp is set to power Reliance Retail's e-commerce venture JioMart that will take on Amazon and Walmart-owned Flipkart, Facebook and Reliance Industries Limited (RIL) announced on Wednesday. The announcement is concurrent to the Rs. 43,574 crore investment that Facebook is making into RIL's Jio Platforms in a bid to further expand in India that is the world's second largest Internet market after China with over 480 million connected s. Reliance Retail introduced JioMart in January this year on a pilot basis in Maharashtra's Navi Mumbai, Thane, and Kalyan areas.

As a result of the new WhatsApp, customers will be able to access their “nearest kiranas who can provide products and services to their homes by transacting seamlessly with JioMart using WhatsApp”, Reliance Industries said in a statement.

The JioMart platform is already touted to have several small merchants and kirana shops on board to serve Indian consumers as an answer to yet to broadly launch its operations in the country.

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Similar to what Reliance Retail is planning with JioMart, WhatsApp has made a list of changes to its original platform to serve small businesses in markets including India. The Facebook-owned company over 400 million s in the country.

Having said that, WhatsApp is yet to find avenues to generate revenue from India. The partnership is likely to help the company on that front and even bring new ways to make money for its parent Facebook.

“India has more than 60 million small businesses and millions of people rely on them for jobs,” writes Facebook CEO Mark Zuckerberg in a post on the social media site. “With communities around the world in lockdown, many of these entrepreneurs need digital tools they can rely on to find and communicate with customers and grow their businesses. This is something we can help with — and that's why we're partnering with Jio to help people and businesses in India create new opportunities.”

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In addition to helping Facebook and WhatsApp find business opportunities, the Grofers as it will build on an online-to-offline (O2O) marketplace model under which the products will be sourced from nearby merchants, without requiring any native warehouses.

Reliance Industries Chairman Mukesh Ambani first hinted at the launch of JioMart by calling it a “new commerce initiative” last year. “Our beta trials with thousands of merchants across multiple locations in the country established the premise of New Commerce with significant increase in sales and improvement in margins for the participating merchants,” he had said while addressing the company's 42nd annual general meeting in August last year.

WhatsApp and adversely affected the instant messaging app.

"As a digital economy, India offers plenty of headroom for growth. The collaboration with Facebook will enable Jio to competitively stay ahead of the curve, and grab a large consumer wallet share across domains. Facebook's WhatsApp is a key trump card in realising this goal," said Prabhu Ram, Head-Industry Intelligence Group, CyberMedia Research (CMR).

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