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Flipkart Shutters Jabong to Focus on Myntra

Flipkart Shutters Jabong to Focus on Myntra 5z1a4m

Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong. 46421f

By Indo-Asian News Service | Updated: 5 February 2020 17:38 IST

Flipkart Shutters Jabong to Focus on Myntra

Soon after the Walmart acquisition in 2018, Flipkart merged both Myntra and Jabong 6i5e59

Highlights

Flipkart is downing shutters on Jabong
Portal is now redirecting the s to the Myntra website
Flipkart had acquired Jabong for $70 million in 2016

ment

E-commerce marketplace Flipkart is downing shutters on Jabong and the portal is now redirecting the s to the Myntra website.

Walmart-owned Jabong for $70 million in 2016, but saw a close to 13 percent drop in app s for the brand in December 2019, media reports said on Wednesday.

Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its s towards Myntra by providing discounts.

As per the reports, the Myntra app saw a 41.18 percent rise in s and 31.87 percent rise in daily active s (DAUs).

Flipkart had acquired fashion e-commerce platform Myntra in May 2014.

Soon after the Walmart acquisition in November 2018, Flipkart merged both Myntra and Jabong, which gave way to 150 employees being laid off.

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