Assassin’s Creed Valhalla Record Sales Help Ubisoft to a Terrific 2020

The Division 2 drives Ubisoft player base to an all-time high at 141 million. r4u1p

By Akhil Arora | Updated: 12 May 2021 12:01 IST

Photo Credit: Ubisoft 4j2h1f

Assassin’s Creed Valhalla

Highlights

Ubisoft made EUR 2.223 billion in past financial year
A third of that revenue came from microtransactions
Prince of Persia remake out this fiscal year, 2021–22

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Assassin's Creed Valhalla has delivered a record year for the franchise, Ubisoft revealed in its annual earnings report on Tuesday, with yearly revenue up 50 percent compared to the previous record set in 2012–13. That's the year when Assassin's Creed III launched. Driven by Valhalla's sales, Ubisoft made EUR 2.22 billion (about Rs. 19,798 crores) in this past fiscal year — April 2020 to March 2021 — which represents a 39.4 percent increase year-over-year. A third of Ubisoft's revenue came from microtransactions (EUR 780 million, up 11 percent), with the rest split between new titles (EUR 1.61 billion, up 27.6 percent) and back catalogue (EUR 1.29 billion, up 15.5 percent).

And thanks to the ongoing COVID-19 pandemic, the Immortals Fenyx Rising had emerged as a new “player favourite” title.

Naturally, Ubisoft is investing more in those franchises. Brawlhalla, For Honor, and The Division 2 continue to get new content. For The Division, Ubisoft just announced a mobile game, and a free-to-play spin-off called The Division: Heartland. There's also a DLC later this week.

In 2021–22, a couple of new titles are also expected in Riders Republic and Roller Champions, with the latter representing Ubisoft's shift away from high-quality AAA titles to deliver more free-to-play experiences that it hopes will help it broaden its audience base. Star Wars, alongside a new series Skull & Bones (now delayed to 2022–23).

Why did LG give up on its smartphone business? We discussed this on Orbital, the Gadgets 360 podcast. Later (starting at 22:00), we talk about the new co-op RPG shooter Outriders. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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