Amazon Boosts Ring Security Product Lineup With Indoor Drone 4j2n2d Car Alarm System

Amazon's indoor drone, the Ring Always Home Cam available next year, aims to capture video where customers otherwise lack static cameras. 733357

By Reuters | Updated: 25 September 2020 13:49 IST

Amazon Boosts Ring Security Product Lineup With Indoor Drone, Car Alarm System

Photo Credit: Ring Blog 3x5b2z

Ring Always Home Cam aims to capture video where customers otherwise lack static cameras

Highlights

Ring devices have garnered criticism from civil liberties advocates
Amazon also announced a cloud-based gaming service called Luna
Various subscriptions help Amazon monetize the products

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Amazon on Thursday announced a drone for recording security video inside homes and car products for alerting vehicle owners about attempted break-ins.

The Ring in 2018, an effort that's drawn scrutiny from civil liberties advocates. It also represents Amazon's latest push into shoppers' homes, which evolved from package delivery years ago to gadgets that let consumers turn off the lights or stream media by voice command.

Amazon's indoor drone, the $249 (roughly Rs. 18,300) Ring Always Home Cam available next year, aims to capture video where customers otherwise lack static cameras. It can show s video where an alarm has gone off, said Amazon Vice President Daniel Rausch.

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"It's super reassuring to be able to get a view inside your home," he said in an interview. The device only records while flying, Ring said.

The company also announced a car security device, $60 (roughly Rs. 4,400) automaker whose models are compatible. Amazon also launched a similar security focused car dash cam, the $200 (roughly Rs. 14,700) Ring Car Cam.

Amazon's Ring Car Cam and associated security solutions

Ring devices have garnered criticism from civil liberties advocates such as the San Francisco-based Electronic Frontier Foundation (partnerships with police.

Amazon Says It’s Considered Face Scanning in Ring Doorbells

"Amazon and other companies offer a high-speed digital mechanism by which people can make snap judgments about who does, and who does not, belong in their neighborhood, and summon police to confront them," EFF staff wrote in a June blog post.

Ring President Leila Rouhi said in an interview the company will never proactively share videos with law enforcement; s control what to share. Ring's aim is to give peace of mind, she said.

Amazon Alexa, like the ability to delete all prior recordings. Various subscriptions help Amazon monetise the products.

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The new devices come as Amazon is working to maintain US market share in Google.

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