Apple Car Unlikely to Go Into Mass Production in Next Few Years 1o541e Ming-Chu Kuo

Kuo believes Apple must look at alternate strategies to make headways into automotive space. 4h3i4o

Written by Siddharth Suvarna | Updated: 29 September 2023 14:06 IST

Photo Credit: Reuters 3v6d2p

Apple’s car project has faced repeated delays, with a launch now planned for 2026

Highlights

Apple’s car project is internally known as Titan
The company reportedly plans to launch the car under $100,000
Apple has not yet commented on its plans to launch an EV

ment

Apple car project, internally known as Titan, seem to have hit new hurdles. According to prominent Apple analyst Ming-Chi Kuo, Apple's car plans have “lost all visibility,” and the Cupertino, California-based tech firm must look at alternate strategies to make headways into a highly competitive automotive space.

TF Securities analyst Kuo, in a Titan, Apple's bet on a self-driving electric vehicle. “The development of the Apple Car seems to have lost all visibility at the moment,” Kuo's post read. “If Apple doesn't adopt an acquisition strategy to enter the automotive market, I doubt that the Apple Car can go into mass production within the next years.”

The development of the Apple Car seems to have lost all visibility at the moment. If Apple doesn't adopt an acquisition strategy to enter the automotive market, I doubt that the Apple Car can go into mass production within the next years.
--
Apple…
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 27, 2023

Tesla CEO Elon Musk said as much way back in 2016. “It's pretty hard to hide something if you hire over a thousand engineers to do it,” Musk had then said over Apple's plans to rival Tesla in the EV space.

Kuo did not elaborate on his claims in his post on X (formerly Twitter), but his comments are in line with the widely reported stuttering development on Project Titan. Back in December last year, Bloomberg had reported that Apple had delayed the launch of its electric car to 2026, missing its expected 2025 target. Far more concerning was the claim that the tech giant was pulling back on plans of an advanced self-driven electric car as present technology reportedly did not reconcile with the company's vision for a fully autonomous vehicle. Apple had initially planned for the vehicle to ship without a steering wheel and pedals; that has been put on the backburner in favour of a more traditional car design that would self-driving on highways.

Ex Apple Employee Charged for Alleged Theft of Technology, Fleeing to China

Apple had also reportedly come down on its pricing estimates for its planned former Apple engineer, 35-year-old Weibao Wang, who was accused of targeting the company's technology on autonomous systems, including self-driving cars, and then fleeing to China.

While plans to release an electric vehicle remain in limbo, it hasn't stopped Apple from flexing its brand strength, even in a sector where the tech firm is a novice. Even as the company remains years away from launching a vehicle, a survey published last year showed that a sizable number of customers in the US would buy a car from Apple. Surprisingly, Apple came out third in a list of 45 automotive brands considered to maintain a high bar for quality by customers.

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Further reading: Ming Chi Kuo

Manas Mitul

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In his time as a journalist, Manas Mitul has written on a wide spectrum of beats including politics, culture and sports. He enjoys reading, walking around in museums and rewatching films. Talk to Manas about football and tennis, but maybe don’t bring up his video game backlog. More