Apple's Share of True Wireless Earphones Market Dropping Despite AirPods Sales Growth h553y Report

Apple’s airpods sales are projected to reach 82 million this year, even as its hold on the market share decreases 2m2jd

By Tanishka Sodhi | Updated: 27 August 2020 19:56 IST

Apple's Share of True Wireless Earphones Market Dropping Despite AirPods Sales Growth: Report

Apple is expected to sell 82 million units this year 2q166a

Highlights

Apple just holds one-third of the earbuds market share now
Affordable options from Chinese companies have eaten into Apple’s share
This comes even as it is projected to sell 82 million pairs this year

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Apple is losing its dominant grip on the wireless earbuds market and now holds just 35 percent of the fast-growing segment market, as per Q2 2020 research data by Counterpoint. More affordable alternatives from Chinese rivals have eaten into Apple's share in a fast growing true wireless stereo (TWS) earphones market, while Samsung is also expected to provide stiff competition to the company in the latter half of the year. Even in this scenario, the market tracker predicts Apple is likely to boost sales of its AirPods TWS earphones this year by one-third.

As per a Bloomberg Audio-Technica barely ed in the data, each holding 0.3 percent share or less and competing in the market.

Apple ed for nearly half of all sales in the truly wireless earphones category (TWS) in 2019, and is expected to sell 82 million units this year, up from 61 million the previous year, as per the research data. However, rival companies offering alternatives at lower prices have emerged, eating into Apple's market share.

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“The low-to-mid end segment including Chinese brands and U.S. makers such as JLab is taking away share from the market," Counterpoint analyst Liz Lee is quoted by Bloomberg to say.

Also notably, although Apple came to define the TWS market, many of the iPhone-related AirPods advantages are lost to Android s.

“We believe that Samsung can attract more s, especially Android phone s, if it provides a wider selection of TWS devices from mid to high-end with at least two or three variations,” Lee added.

True Wireless Earphones Are the Future

The analyst also said competition between Samsung and Apple would probably intensify in the latter half of this year, Samsung invests more in the category and positive reviews of the new Galaxy Buds Live could close the gap between the two companies.

Samsung is projected by Counterpoint to more than double its TWS sales this year, in light of it expanding its earphones lineup. The research said that the company would grow from 8 million to 17 million this year. Samsung's Galaxy Note 20, as per the report.

Which are the best truly wireless earphones under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, the episode, or just hit the play button below.

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