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WhatsApp Names Ezetap Co Founder Abhijit Bose as Its First India Head

WhatsApp Names Ezetap Co-Founder Abhijit Bose as Its First India Head 23551

By Gadgets 360 Staff | Updated: 21 November 2018 17:43 IST

Highlights

WhatsApp has appointed Abhijit Bose as head of its operations in India
He is the co-founder and chief executive of Ezetap
Bose will begin his new role at WhatsApp in early 2019

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Facebook-owned WhatsApp said on Wednesday that it has appointed Abhijit Bose as head of its operations in India, its biggest market by s. 4r6457

WhatsApp said in a statement. He is a graduate of Harvard Business School and Cornell University.

Bose will begin his new role at WhatsApp in early 2019, it added. He will build WhatsApp's first full country team outside of California and will be based in Gurugram, WhatsApp said.

The company added that Bose and his team will focus on helping businesses, both large and small, connect with their customers. It pointed to the WhatsApp Business API to serve larger businesses, as steps in that direction. It added there are over one million s of these WhatsApp business products in India.

“WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and India's fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” said Matt Idema, Chief Operating Officer of WhatsApp.

“WhatsApp is special and can be a major partner for financial inclusion and economic growth in India. It's not only how so many families stay in touch, but increasingly it's how businesses are engaging with their customers. WhatsApp can positively impact the lives of hundreds of millions of Indians, allowing them to actively engage and benefit from the new digital economy.” said Bose.

Written with inputs from Reuters

We discussed what WhatsApp absolutely needs to do in 2019, on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, the episode, or just hit the play button below.

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