Twitter Acquires OpenBack to Enhance Push Notifications 5a192q Technology News

OpenBack is a mobile engagement platform based in Dublin. 3n4h3s

By ANI | Updated: 14 April 2022 10:49 IST

OpenBack is expected to increases engagement on the platform through push notifications 581q6x

Highlights

Twitter's consumer product head, Jay Sullivan, announced the acquisition
The financial of the deal were not disclosed
The OpenBack team will Twitter’s Bluebird product team

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Twitter has acquired the Dublin-based mobile engagement platform, OpenBack, to regulate and enhance device-side control of push notifications. It will Twitter's Bluebird product team and work towards enhancing notifications on the social media platform.

Jay Sullivan,OpenBack on Tuesday. "The best push notifications bring people to the conversations they care about on Twitter," Sullivan tweeted.

"But irrelevant notifications are a distraction. With millions of people visiting Twitter via notifications every day, we want them to be timely, relevant and engaging," Sullivan added.

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"OpenBack and their talented team ing Twitter will help us improve our ability to deliver the right notifications at the right time, in a way that puts people's privacy first," Sullivan further said.

As per TechCrunch, a Twitter spokesperson has addressed the collaboration by saying that the company wants to ensure what people are notified about on Twitter is relevant, timely and engaging.

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Taking to Twitter, OpenBack CEO David Shackleton said that the goal of OpenBack was to "make push notifications truly first for billions of people in a new way," and that the opportunity to work with Twitter fulfils that goal.

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