Spotify to Test Full Music Videos for Subscribers in Potential YouTube Faceoff 1zn3n Technology News

Music videos will be available to s in the UK, , Italy, Netherlands, Sweden and some other countries in beta starting on Wednesday, 442h2k

By Reuters | Updated: 13 March 2024 17:40 IST

Spotify to Test Full Music Videos for Subscribers in Potential YouTube Faceoff

Photo Credit: Reuters 3v6d2p

Spotify's roll-out will include a limited catalog of music videos

Highlights

Spotify aims to reach 1 billion s by 2030
Spotify's new plan faces competition from Apple Music and YouTube
The streaming service also offers podcasts and audiobooks

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Swedish music streaming company YouTube has dominated for nearly two decades.

Music videos will be available to s in the UK, , Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya, in beta starting on Wednesday, the company said, as it attempts to grow its base.

While it aims to reach 1 billion s by 2030, Spotify's new plan faces competition from Apple Music and Alphabet's YouTube, which allows s to watch music videos for free.

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Spotify's roll-out will include a "limited catalog of music videos, including hits from global artists like Ed Sheeran ... or local favorites like Aluna," it said.

In March last year, Spotify had introduced "clips", under-30-second vertical videos that are ed directly to Spotify for artists.

The company has also expanded its offerings to include podcasts and audiobooks in a bid to attract more s.

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In February, it forecast subscribers would reach 239 million in the current quarter, above estimates of 238.3 million.

In January, Spotify said s in Europe would be able to buy audiobooks and subscription plans from within the music-streaming app from March as a result of the region's new competition law for Big Tech.

The move would help the company avoid Apple's 30 percent fee for purchases through its App Store, which has long been a source of contention between app developers and the tech giant.

Spotify has for years been in embroiled in a legal battle, alleging that it was forced to raise the price of its monthly subscriptions to cover costs tied to Apple's App Store rules.

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