Snapchat Announces Testing of Sponsored Ads in Chats and Promoted Places in Snap Map 203v33 Technology News

Snapchat says these Snaps will be distinct from the ’s personal chats and will not come with a push notification. 2p44

Written by Siddharth Suvarna | Updated: 9 October 2024 12:37 IST

Snapchat Announces Testing of Sponsored Ads in Chats and Promoted Places in Snap Map

Photo Credit: Unsplash 4h2y4v

Businesses will be able to send full-screen vertical video Snap directly to Snapchatters

Highlights

Sponsored ads will now be displayed in the Chats tab on Snapchat
The platform is also rolling out Promoted Places in Snap Map
These changes are for businesses to visually engage with consumers

ment

Snapchat has announced that it will begin testing ment placements in two places in its app, improving customer relationship management (CRM) system integrations. It is partnering with two dining franchises and an entertainment company whose ads will be visible on the app, enabling businesses to visually engage with consumers. s will be able to interact with the Snaps received on the instant messaging platform by replying to them or accessing the call-to-action options provided.

Ads on Snapchat 1hv47

In a blog post, Snapchat detailed the ments coming to its app. It will be visible in the Chats tab as well as the Snap Map. Following its rollout, Snapchat s will receive sponsored Snaps from Disney. Meanwhile, the Snap Map will display ads from McDonalds and Taco Bell.

Businesses can send full-screen vertical video Snap directly to Snapchatters. However, it is purely opt-in, the company confirms. s will have a choice of whether to open the Snap and they will be removed if remain unviewed. Snapchat s can also interact with the sponsored Snaps by sending a message to the r or by using the provided call-to-action option to open a predetermined link.

Google Chat Gets Video Messaging and Other New Capabilities

The platform says these Snaps will be distinct from the 's personal chats and will not come with a push notification.

In addition to Sponsored Snaps in the chats tab, Snapchat is also bringing ads to the Snap Map — a feature that enables s to share their location with others and seek out places of interest. The most happening places are marked as Top Picks on the Snap Map and the company claims it can drive a typical visitation lift of as much as 17.6 percent for frequent Snapchat s relative to that place. This is said to be one of the contributing factors for rolling out ads.

Other New Features 6fl12

Snapchat recently rolled out the Footsteps feature to all s. This feature, previously exclusive to Snapchat subscribers, lets s keep track of all the places they have explored and sent snaps from. In addition to tracking new places, it can also leverage stored Memories to take past trips into .

Subsequent uses of the feature will leverage the location data to track the steps, as per Snapchat.

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Further reading: Snapchat

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More