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Ola Partners Zomato to Restart Food Delivery Service, Limited to 'Play' Connected Platform

Ola Partners Zomato to Restart Food Delivery Service, Limited to 'Play' Connected Platform 6v1d3b

By Manish Singh | Updated: 27 July 2017 15:35 IST

Highlights

Ola has partnered with Zomato
As part of the partnership, both companies are integrating some features
The announcement comes months after Uber launched UberEats in India

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Do engers in a cab care for food? India's largest ride-hailing company Zomato to bring cab-food integrations to both the platforms. Ola says it's an exclusive partnership with Zomato. 1y5v1k

As part of the partnership, Ola Play customers will now see a micro-app Zomato on the in-car infotainment system and be able to order food while they are still commuting. s will also be able to read reviews of the restaurants. Similarly, customers exploring restaurants they want to visit will get an option to book an Ola cab from within the app, the companies said. There will be no food ordering system in the main Ola app, or as a website.

The agreement between the two companies will also see the arrival of Paytm.

In addition, the companies said Zomato-partnered restaurants will also set up "special zones," from where customers could book an Ola. The companies didn't elaborate how many such special zones will be set up and how it would actually work. The partnership with Zomato is a win for Ola, after the food-startup recently ended its deal with Uber, an industry source said.

The announcement on Thursday comes less than a month after Ola's rival Uber launch in Mumbai in May. Unlike Ola, Uber has partnered directly with restaurants to deliver the food. It has now expanded to some regions of Delhi-NCR, and is a separate app from the main Uber app. Also available on desktop as a website, the UberEATS service lets s order food from the service's restaurant partners, food that's then delivered by delivery partners, all with a delivery fee of Rs. 15.

Ola is not new to the idea, however. In 2015, it shuttered a similar programme - Ola Store.

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