Home
Apps
Apps News
Adblock Plus Unveils a Way s Can Tip the Websites They Visit

Adblock Plus Unveils a Way s Can Tip the Websites They Visit 5o2y3p

By Abhinav Lal | Updated: 4 May 2016 15:24 IST

Highlights

The Web monetisation service will be launched at the end of 2016.
s can already for the service, which will go into testing soon.
The service is similar to the Brave Ledger feature of the Brave browser.

ment

One of the most popular ad-blocking extensions on the Web, Adblock Plus (ABP), has announced a partnership with Flattr to help publishers monetise their websites despite ad-blocking. 566k2f

Eyeo, the maker of Adblock Plus, announced on Tuesday that it had partnered with the Flattr Web monetisation service to launch Flattr Plus. Currently in beta, s can sign up to the service now, and it will available for testing by the end of May. The company added that Flattr Plus service will be launched in its complete form by the end of the year.

The move follows a similar initiative called 'Brave Ledger' by Mozilla co-founder Brendan Eich in the Brave browser, which is still in development. While Eich had unveiled a -publisher-browser revenue sharing model, the model Adblock Plus employs is slightly different. s have to decide how much they want to commit to the entire Web ecosystem, and Flattr Plus will "automatically apportion" this amount to websites that s most engage with. There do not seem to be any granular controls at this stage, like Eich specified for the Brave Ledger.

In a blog post, Eyeo communications manager Ben Williams explained the motivation behind the move, "As we've written many times before, Acceptable Ads was a conscious pivot away from blocking all the things toward finding a way to block only the annoying things, so publishers can monetize on s' . That was 2011. Since then we've been trying to figure out an ad-less way for s to fund content, because, well, we felt like it was the right thing to do."

Williams in the post adds that g up for Flattr Plus is easy for publishers, and that they will not be required to show any Flattr Plus logos or tags on their websites. He also said that Eyeo aims to generate $500 million for publishers next year with the service.

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.