WhatsApp Introduces Helpline in India to Diminish AI 4d2h1a Generated Misinformation, Deepfakes

Misinformation Comnat Alliance and Meta collaborated to bring the fact-checking service on WhatsApp. 69443s

Written by Ketan Pratap | Updated: 19 February 2024 21:21 IST

WhatsApp Introduces Helpline in India to Diminish AI-Generated Misinformation, Deepfakes

Photo Credit: Reuters 3v6d2p

The MCA will set up a central ‘deepfake analysis unit’ to manage the reports they receive

Highlights

WhatsApp Helpline will be available in India by March 2024
s will be able to flag deepfakes by sending it to a WhatsApp chatbot
The chatbot will English, Hindi, Tamil, and Telugu languages

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pledged to work together to detect and counter harmful AI content ahead of global elections in 2024.

MCA, a cross-industry collaborative Deepfakes are AI-generated content, mainly in image or video format, that either impersonates another person or manipulates objects and facts to mislead the viewers. Often, such content is made to be hyperrealistic and can instil paranoia and frenzy in large groups.

The MCA will set up a central ‘deepfake analysis unit' that will work closely with its fact-checking member organisations and will assess and each reported message. If the reported content is found to be misinformation or AI-generated deepfake, it will be debunked, and the messages might be deleted. The chatbot will be made available in English and three regional Indian languages, including Hindi, Tamil, and Telugu.

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As per the statement, the focus of the initiative is to implement a four-pillar approach of detection, prevention, reporting, and driving awareness. The WhatsApp Helpline is expected to improve accessibility to reliable information and offer a place to messages. The feature is said to be available by March 2024.

Meta also runs multiple fact-checking programmes in India and has partnered with 11 independent agencies dedicated to the task and helping s prevent the spread of misinformation on its platforms. On WhatsApp, s already had the option to flag a message to more than 50 IFCN (International Fact-Checking Network) member organisations to information. Further, many fact-checking agencies run their WhatsApp Channels that s can follow to find verified and trusted information timely. The instant messaging platform also limits the spread of misinformation by keeping an upper ceiling on forwarded messages.

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Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More