Apple is reportedly planning to bring Meta Platforms' artificial intelligence (AI) models to its devices, adding it to OpenAI's ChatGPT. At the Worldwide Developers Conference (WWDC) 2024, the Cupertino-based tech giant unveiled its in-house AI features under the Apple Intelligence umbrella. Alongside it also announced the integration of ChatGPT within iOS 18, iPadOS 18, and macOS Sequoia, which would allow s to call upon the services of the OpenAI chatbot to answer specific queries. Now, as per a report, Meta AI could also the list of third-party AI chatbots powering Apple devices.
According to a Meta recently to explore a partnership between the two tech giants. Citing unnamed people familiar with the matter, the report claimed that the partnership could result in Apple integrating the social media giant's AI models into the operating systems of its devices, similar to the iPhone maker's collaboration with OpenAI.
The move is not surprising given Apple iPhone, iPad, and Mac devices.
As explained by Apple, the OpenAI chatbot for a specific query that can be better handled by a large language model (LLM). However, s are not required to create an OpenAI to access its features. Further, the iPhone maker has said that ChatGPT will not store any data after running the query (unless the has logged into their voluntarily).
In a previous report, it was claimed that there is no financial exchange for this partnership. It is said that Apple aims to use this integration to push more people to buy and upgrade their devices, whereas OpenAI will be trying to lure more people into the paid subscription of ChatGPT. It is unclear if the Meta deal, if it finalises, will follow a similar structure.