Apple Focuses on a Pragmatic AI Strategy as It Plans to Integrate New Features Within Core Apps 4v5923 Report

As per the report, Apple will add AI features to its Safari app, Photos, Notes, and Siri. 4j1d38

Written by Manas Mitul | Updated: 28 May 2024 12:31 IST

Apple Focuses on a Pragmatic AI Strategy as It Plans to Integrate New Features Within Core Apps: Report

Photo Credit: Unsplash/Yue Iris 206m6b

Reportedly, Apple will offer some of its AI features on-server instead of on-device

Highlights

Apple is also reported to bring custom AI emojis with iOS 18
Apple is rumoured to have partnered with OpenAI to access ChatGPT
New AI features for iOS 18 and macOS 15 could be unveiled at WWDC 2024

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Apple's Worldwide Developers Conference (WWDC) 2024 event is likely to become one of the most important events in its recent history. The tech giant has been preparing its artificial intelligence (AI) strategy and new AI-powered features for its base for the last one and a half years. The company's CEO Tim Cook has also earnings calls to stakeholders. A new report now claims that the iPhone maker might take the route of pragmatism and offer features that are more practical for its s.

Apple's Practical AI Vision 4y2t4s

While the Cupertino-based tech giant would likely want to leave a lasting impact with its WWDC event on June 10, following up after OpenAI, Google, and Microsoft's AI announcements might be difficult. Bloomberg's Mark Gurman highlighted in his Power On newsletter, that instead of competing with the flashy and awe-inspiring AI advancements, the company is more likely to introduce features geared towards practical use.

Some of these features have been reported in the past. Siri could get an report also mentions that custom AI emojis could be coming to the iPhone.

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As per the report, the idea is to offer s features that they can make use of daily. Utilising its massive base could make it a top contender in the AI space. However, this is easier said than done. Gurman points out that Apple is still steadfast in its approach of making some of the more compute-heavy AI features available via servers. This could be difficult proposition for iPhone s to accept, especially since the company has spent years preaching data privacy and locally-processed features.ma

Apple's OpenAI Deal 2pk3a

Apart from these, the tech giant might have another ace up its sleeve. The report claims Apple has closed a deal with ChatGPT within its devices. This would allow Apple to introduce one of the major chatbots on its smartphone and possibly Mac devices. If the company has any other surprises for the s, they will be known on June 10 when the keynote session of WWDC 2024 commences.

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Further reading: WWDC

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More