Apple CEO Tim Cook Reveals Generative AI Features Will Be Unveiled ‘Later This Year’ 33601v Mentions India too

Tim Cook reportedly said that the company has spent a “tremendous amount of time and effort” in AI. 3c6241

Written by Siddharth Suvarna | Updated: 2 February 2024 19:24 IST

Apple CEO Tim Cook Reveals Generative AI Features Will Be Unveiled ‘Later This Year’, Mentions India too

Photo Credit: Reuters 3v6d2p

Reportedly, iOS 18 could be one of its biggest updates ever

Highlights

Tim Cook revealed Apple’s AI plans at company’s quarterly earnings call
Apple CEO refused to reveal any details about the AI development
Cook also mentioned India and its revenue growth in the nation in Q4 2023

ment

Google, and OpenAI.

During the call, Cook alluded to AI multiple times and specifically mentioned generative AI once. Presenting his prepared remarks, the Apple CEO said, “ As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we're excited to share the details of our ongoing work in that space later this year.”

Apple's generative AI plan 345d42

Despite name-dropping the emerging technology, Cook never revealed any information on exactly what Apple was working on or which devices were likely to receive AI features. While answering an analyst's question regarding any thoughts on the potential announcements on AI, Cook said, “In of generative AI, which I would guess is your focus, we have a lot of work going on internally as I've alluded to before. Our M.O., if you will, has always been to do work and then talk about work and not to get out in front of ourselves, and so we're going to hold that to this as well. But we've got some things that we're incredibly excited about that we'll be talking about later this year.”

Google Bard Receives a Big Update, Can Now Generate AI Images

Cook may not have revealed a lot, but rumours about Apple entering the generative AI space have been surfacing for a while. Bloomberg's Mark Gurman recently iOS 18 update, which is expected to arrive with the launch of the iPhone 16 series in September-October, could be one of the biggest in Apple's history. Cook's statements align with the same.

While there is no way to know how Apple may innovate with generative AI, some have speculated that one of its main impacts will be seen in Siri, which might be able to handle more complex verbal commands and tasks. Other possible features remain unknown at this time.

Apart from AI, another highlight during Apple's earnings call was the mention of India. The country made an appearance during the prepared remarks of both the Apple CEO and Luca Maestri, the Chief financial officer of Apple. Both of them mentioned India highlighting Apple's quarterly records in the country. Notably, the iPhone maker sured the ten million mark in revenue for the first time in a calendar year in India, leading the category, as per a Counterpoint report.

Poco X6 Neo India Launch Tipped for March; Price, Specifications Leaked

In particular, Maestri mentioned India-based software giant Zoho, highlighting the iPhone's enterprise growth. He said, “In emerging markets, Zoho, a leading technology company headquartered in India, offers its 15,000-plus global employees a choice of devices, with 80 percent of their workforce using iPhone for work and nearly two-thirds of them choosing Mac as their primary computer.”

Further, responding to an analyst's question, Cook referenced that India grew in revenue for Apple with strong double digits in the previous quarter, setting a new revenue record in the region.

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

links may be automatically generated - see our ethics statement for details.

Apple iPhone 15 Pro 721w3u

KEY SPECS
NEWS

Display 6.10-inch

Processor Apple A17 Pro

Front Camera 12-megapixel

Rear Camera 48-megapixel + 12-megapixel + 12-megapixel

RAM 8GB

Storage 128GB, 256GB, 512GB, 1TB

OS iOS 17

Resolution 1179x2556 pixels

More Apple mobiles price in India

Comments

For the latest reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: India

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More