Amazon Rufus AI Shopping Assistant Rolls Out to s in India in Beta Form p461v Technology News

Rufus is currently available in beta to a subset of Amazon India mobile app s. l3t33

Written by David Delima | Updated: 28 August 2024 15:41 IST

Amazon Rufus AI Shopping Assistant Rolls Out to s in India in Beta Form

Photo Credit: Amazon 562h5p

Amazon’s AI shopping assistant Rufus can take input in both text and voice

Highlights

Amazon said Rufus will be rolled out to more s in the coming weeks
Rufus AI shopping assistant was first unveiled in February
It can answer queries, give suggestions, and do comparisons

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artificial intelligence (AI) shopping assistant Rufus in beta to s in India. The chatbot, integrated into the Amazon mobile app, can answer queries, suggest product recommendations, and compare different products to help s make better-informed decisions. Rufus was first unveiled in February in beta and was available only to s in the US. The e-commerce giant also claimed that in the coming weeks, the feature will be expanded to more s in India.

Amazon's Rufus AI Shopping Assistant Comes to India 6h121q

The tech giant announced the launch of Rufus in India on Tuesday, stating that the AI chatbot will be available in beta form to a subset of Amazon mobile app s in the country. Once s get access to the chatbot, they will see a new icon placed on the bottom right corner of the app. Clicking the icon will open Rufus' interface as a bottom sheet.

A text field will be placed in the bottom sheet allowing s to type queries. In case s struggle to get started, they can also take the help of suggested questions. To end the conversation, s can swipe down the bottom sheet. When retrieved again, the chatbox will show the previous conversation.

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Amazon said s can converse with Rufus while shopping product categories, ask for gift suggestions based on activity and occasion, compare different products, seek recommendations, and ask questions about a specific product while on its product detail page.

Rufus' database includes Amazon's repository, and it can also access the Internet to find relevant answers to queries, the company stated. The e-commerce giant also highlighted that the chatbot can get things wrong and hallucinate. If this happens, s can leave by rating the answers with a thumbs up or thumbs down. There is an option to provide detailed as well.

The history behind the name of the chatbot is also interesting. The New York Times reported that Amazon has a policy that allows its employees to bring their dogs to the workplace. Rufus is said to be the name of one of the first dogs that roamed the offices during the early days of the company.

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Further reading: Chatbots

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen ing his favourite football club - Chelsea, watching movies and anime, and sharing ionate opinions on food. More