Apple Abandons Smart Ring Project to Prevent Cannibalisation of Apple Watch Sales 474y5w Report

Apple isn’t “actively developing” a smart ring that would serve to replace the Apple Watch as a low-cost alternative, Mark Gurman suggests. 2k459

Written by Siddharth Suvarna | Updated: 7 October 2024 18:58 IST

Apple Abandons Smart Ring Project to Prevent Cannibalisation of Apple Watch Sales: Report

Photo Credit: Unsplash/Jerry Kavan 713847

Apple was speculated to be developing a smart ring as a competitor to the Galaxy Ring

Highlights

Apple's smart ring project is reported to have been abandoned
Purported Apple Ring was said to offer control for Apple Vision Pro
It was speculated to be a screen-free alternative to the Apple Watch

ment

Ever since Apple might also have plans to do so. However, a new report highlights that the Cupertino-based tech giant has abandoned its plans for a smart ring. This is said to be in a bid to prevent cannibalisation of the Apple Watch sales, which remains its primary wearable device focussed on health and fitness, and a companion for the iPhone.

Apple Smart Ring Project Abandoned 6s4z4v

In recent years, Apple Apple Watch and would come at a lower cost. However, that may not be in the company's plans anymore.

Bloomberg's Mark Gurman reports that Apple has abandoned its smart ring project. It isn't “actively developing” a smart ring that would serve to replace the Apple Watch as a low-cost alternative due to the risk of the purported device cannibalising sales of the company's smartwatches. Within the company, Apple Watch is considered a “leader” in the fitness tracking industry and has room to grow, as per Gurman.

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Thus, the iPhone maker is reported to have decided to focus on its Apple Watch lineup instead, which recently got new additions with the launch of Apple Watch Series 10 in September. It is likely to remain one of Apple's core health and fitness-focused wearable devices.

In recent months, Apple has teased the development of a smart ring by reportedly sending out surveys to customers, including Apple Watch owners. While most of the questions revolved around the features and the battery life of the company's smartwatches, it also asked them if they use smart rings — a move that was thought to be a hint towards a possible smart ring being in development at the time.

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Further reading: Smart Ring

Shaurya Tomer

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Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More