Apple Said to Conduct Internal Study Ahead of Potential Smart Glasses Foray 701s3n Technology News

Apple's new 'Atlas' initiative will seek employee on currently available smart glasses. d1p49

Written by David Delima | Updated: 5 November 2024 12:22 IST

Apple Said to Conduct Internal Study Ahead of Potential Smart Glasses Foray

Photo Credit: Meta 1a3g49

Meta recently unveiled its augmented realty glasses with holographic displays

Highlights

Apple is said to be conducting a survey of existing smart glasses
Rival Meta and Snap have already unveiled smart glasses prototypes
Apple could use technology used on its AirPods for its smart glasses

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Apple is reportedly considering the development of smart glasses, an area that its rivals have made some progress in over the past few months. According to a Bloomberg report, the company is conducting an internal study of existing smart glasses, collecting from employees that are part of the project. The iPhone maker is reportedly looking to create a product that is easier to wear compared to its bulky (and expensive) Apple Vision Pro headset that was launched in the US and other markets earlier this year.

Apple's 'Atlas' Initiative to Study Smart Glasses 1i3p4v

A Bloomberg report citing sources aware of the company's plans states that Apple is considering its foray into smart glasses with a new initiative called 'Atlas'. Like other Apple studies, it will consist of the firm's employees who will provide on smart glasses available to consumers. Apple reportedly reached out to some employes to gather information on these products.

Apple's first wearable headset is the Vision Pro, which is bulky and must be connected to an external battery pack. It is also considerably more expensive than other mixed reality headsets. It comes with a $3,499 (roughly Rs. 2.95 lakh) price tag, which is much higher than its rival, the Meta Quest 3 which starts at $499.99 (roughly Rs. 42,000).

Apple Vision Pro to Get Chipset Upgrade in 2025: Ming-Chi Kuo

Meanwhile, rivals Snap and showed off a prototype of its next-gen Spectacles with for AR features.

According to Bloomberg, Apple is looking to incorporate technology that is inspired by its AirPods truly wireless stereo headset, into its smart glasses. The publication says that this approach could allow the device to last longer on a single charge.

While there's no word from Apple on whether it plans to launch a new wearable device, its rivals have made significant headway with their products. That said, it's unlikely that the smart glasses from Meta's 'Orion' and Snap Spectacles will be sold to customers in the coming months, which would give Apple some time to. develop its own AR glasses.

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Further reading: Atlas

David Delima

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As a writer on technology with Gadgets 360, David Delima is interested in open-source technology, cybersecurity, consumer privacy, and loves to read and write about how the Internet works. David can be ed via email at [email protected], on Twitter at @DxDavey, and Mastodon at mstdn.social/@delima. More