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The Interview Lands on Pay TV and in 580 Theatres

The Interview Lands on Pay TV and in 580 Theatres 1p1s35

By Reuters | Updated: 1 January 2015 10:34 IST

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Sony Pictures Entertainment added more viewing options for its provocative comedy "The Interview," making the film available through U.S. pay television operators and nearly doubling the number of independent theaters that will show the movie.

The film, blamed for triggering a massive cyber-attack on Sony's movie studio, will also be sold through Wal-Mart Stores Inc's digital on-demand service, Vudu, and on Sony's PlayStation Network, Sony said in a statement on Wednesday. 5j56g

On December 17, Sony canceled the Christmas Day release of "The Interview," a farcical story starring Seth Rogen and James Franco as journalists recruited by the CIA to kill North Korean leader Kim Jong Un, after hackers threatened violence against movie theaters and major theater chains refused to show it.

Following days of criticism from Hollywood celebrities and President Barack Obama, Google Inc's YouTube Movies and Google Play.

After the film earned $15 million (roughly Rs. 94 crores) from 2 million sales or rentals over four days, Apple added the movie to its iTunes store, where it ranked as the top-selling movie on Wednesday.

Also on Wednesday, U.S. cable, satellite and telecommunications providers began making the "The Interview" available to rent through their video on-demand and pay-per-view services, Sony said. The providers include Comcast Corp, DirecTV. Vudu and Verizon customers also can buy the film.

"The Interview" will also play in more than 580 independent theaters starting on Friday.

Over the long Christmas holiday weekend, the limited theatrical release brought in $2.8 million at the box office, as moviegoers turned out to what they called a triumph for free speech.

Sony is trying to recoup the $44 million (roughly Rs. 277 crores) production budget plus an estimated $30 million (roughly Rs. 189 crores) to $40 million (roughly Rs. 252 crores) in marketing costs for "The Interview." The studio shares revenue from theater and online sales with the distributors.

The U.S. government has cyber-attack on a company on U.S. soil. North Korea has denied that it was behind the attack.

© Thomson Reuters 2015

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